This document discusses innovation in sports at scale. It provides examples of large-scale sports innovations like Nike+ with 28 million active users and e-sports which attract tens of millions of viewers. The document argues that for sports brands to succeed at scale, their innovation must include everyone, inspire participation, and improve performance. It notes Nike does all three through inclusive messaging, inspirational taglines, and new technologies. Finally, the document analyzes new innovations that fulfill only one of these criteria and asserts great brands need innovations that do all three to keep large audiences engaged over the long run.