Oren Michaels's Presentation at Emerging Communication Conference & Awards 2010 America

Managing Growth & Profits in the Yottabyte Era

Chetan Sharma Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Ecosystem is getting Complex Fixed broadband network operator TV creation & distribution Search Other CE creation & distribution Software & applications Mobile Operators Social Networking mPayments Home networking & automation Games Fixed video network operator Music creation & distribution Print creation & distribution Movie creation & distribution Mobile device creation & distribution Consumers Source: Adapted from T-Mobile USA, Inc.

Broadband requirements are increasing

Flat Rate Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: Calit2 Hiperwall – Highest Resolution Display on the planet 287 million pixels, 70 monitors, 10Gbps connections

What is Yottabyte? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Cisco, Chetan Sharma Consulting, 2010

Two (Multi-Billion) Types of Opportunities ,[object Object],[object Object],[object Object],[object Object]

Data Consumption Trends Source: T-Mobile, 2010 Source: Verizon

Mobile Data Traffic Growth 15 Times 29% of the mobile traffic 90% of the mobile traffic 34% of the revenues 17% of the revenues

Wireless vs. Wireline By 2013, Mobile will lag Wireline traffic by only 5 years

Traffic distribution by device type ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unpredictable sources of data growth

Implications of Traffic Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Different IP network needs Web Browsing Throughput Delay Tolerance/Bufferability VoIP Video conf HQ audio Bulk File Transfer High Quality Video Download E-commerce Streaming Video Voice Msg E-mail Telemedicine/ Teletraining Real time HD Video Current Internet Applications Growing Internet Applications Managed Network Applications Key: Gaming “ Burstiness” Source: AT&T

Carrier Strategy Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solutions to mitigate data costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management of Data Requires Multiple Strategies

Bottom-Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LTE doesn ’t help significantly in the short-term No major impact initially LTE alone is not going to make a significant dent for the next 2-3 years Similarly, getting more spectrum will only go so far

Need a holistic approach to data management By pursuing a holistic strategy, costs can be lowered by at least 70% in 5 years

Context drives everything Source: Chetan Sharma Consulting, 2010

Analytics framework Source: Mobile Advertising, John Wiley, 2008

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You [email_address] Twitter.com/chetansharma

Oren Michaels's Presentation at Emerging Communication Conference & Awards 2010 America

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Oren Michaels's Presentation at Emerging Communication Conference & Awards 2010 America