Ebook SEO

eGO Real Estate - eBook Real estate websites optimizationegorealestate.com 2
Then we have good and bad news for you. The bad news is that it is not possible
to put your website on the first position of the search engines instantly.
The good news is that we are going to tell you how to optimize your real estate
website without penalties or risks.
DID WE GET YOUR ATTENTION?
Welcome to the world of search engine optimization.
This eBook is full of tips to get a good positioning.

THIS EBOOK ADDRESSES
THE FOLLOWING ASPECTS
1. What is SEO? 2. Titles and Descriptions
of Websites and Properties
3. Website Content
4. Photo Descriptions 5. Responsive Website 6. Link Building
8. Google My Business7. Social Media

- This ebook has many references to Google. It is not the only search engine in
the world but it represents more than 80% of global searches;
- Whenever you have doubts about how to optimize your real estate website, ask
yourself “is this relevant to visitors? How or why?”;
- The optimization of a website doesn’t happen instantly, so you will need to
define a strategy and be patient to get results;
- A well optimized website saves you hundreds of Euros in marketing your
real estate company and brings you more potential customers.
BEFORE WE START...
If you follow the tips we are giving you, you’ll be
building an excellent basis for Google to “like”
your website!
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Website optimization, usually called SEO (Search Engine Optimization), aims to
improve the position of a specific website on search engines, such as Google.
“But I have already got my real estate website, do I really need to optimize
it?”
Actually, you don’t, but it would be the same as having the best real estate in
a street where no one goes to. You know that you have the best properties
and the best service, but if no one finds you, then what’s it for?
Optimizing your real estate website will help people to find you easily and
to generate more leads.
WHAT IS SEO?
Website optimization Better Positioning More leads
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When someone searches properties on Google, that person usually types
a combination of two keywords “property type” + “location”.
As soon as the results show up, the user sees two things: the title and the
description of the websites. This information ensures that when clicking
on a result, users will find the information they’re looking for.
TITLES AND DESCRIPTIONS
OF WEBSITES AND PROPERTIES
Therefore, you should work this information so that users know what
you are promoting.
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The Title of your website should contain the name of your real estate and, for
example, your signature or tagline.
If someone searches for the name of your real estate, that person already knows
it, so he/she “just” needs to confirm that that result is your website.
Try not to go over 60 characters. This way, you ensure that the title is not
“chopped” on Google!
Here’s an example:
Title of the Website
TITLES AND DESCRIPTIONS OF WEBSITES AND PROPERTIES
Silver Coast Real Estate - Luxury Real Estate on the West Side
Here are some tips to fill these two fields! Back to index

Your website description should be larger, should contain keywords and should
mention the advantages your real estate. It’s your online business card and every
opportunity to promote yourself should be seized.
We recommend your Description not to have more than 150 characters for
the same reason as the one mentioned on the Title.
You can create something like:
Silver Coast Real Estate - Your Luxury Real Estate on the West Side
Searching for luxury properties? We are experts in finding your Dream Home!
We take care of the entire process so that you don’t have to worry about
anything! Come in!
Description of the Website
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Although they technically work in the same way as the Title and Description of
your website, you should take some aspects into consideration.
As mentioned before, when someone searches for properties, they usually type
the property type and location. So, that’s what you should focus on.
Enter the type of property, the location and add some distinguishing feature.
Above all, features the users usually look for.
Example:
Property Titles
2 Bedroom Villa in Óbidos - Large garden with view to the Lagoon
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Property Description
Property description is important for two reasons: it guarantees that the user
gets the results he’s expecting and “shows” the search engines that the content
of the website is original, relevant and contains the keywords that the users
search. In other words, you should create a description that pleases both
the users and the search engines. Having a description with less than 150
characters would be better but you wouldn’t be able to describe all the property.
Therefore, you should mention the most relevant aspects, the keywords that
define this property, in the beginning, so that the user can see them before clicking
the result!
Example:
Meet one of the most beautiful villas in Óbidos. With view to the Lagoon and with
easy access, this is the dream of every family. Visit it!
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Property Titles
Property Description
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Content is one of the best ways to get your website well positioned on search
engines. Remember three crucial aspects: It must be Original, contain Keywords
and Be relevant to the user.
To do that, you should add non-commercial content to your website.
i.e. you should create pages with information about, for example, the important
aspects of the area where your properties are located. If you’re on the West Side
of Portugal you may write about the Castle of Óbidos and other places to visit, if
you’re in Algarve you can provide information about the best beaches or events.
The main idea is to provide relevant information beyond your properties.
Nobody likes to get information which is 100% commercial.
Warning: this is the perfect place to enter keywords and links to other websites.
NOTE
Did you know that you can create
pages with non-commercial content
on eGO Real Estate in just a few
seconds?
WEBSITE CONTENT
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A picture is worth 1000 words, and with the amount of photos real estate
websites have, we can take advantage of them for positioning!
Let’s do an exercise:
Actually, for Google, they are practically the same. Google doesn’t analyse and
understand the content of the photo, you’ll have to add that information and
we’ll see how right away.
PHOTO DESCRIPTIONS
What differences do you see between these two images?
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Photo descriptions must, above all, describe the content. To achieve better
positioning, you should take advantage of this field and enter some relevant
keywords that describe the property.
Take a look at the example below.
NOTE
Typing the name of your real estate in the
description of the photos is tempting. However,
those who are looking for your brand will find it
once nobody else promotes it. Stay focused, the
goal is to be as close as possible to what the user
searches!
PHOTO DESCRIPTIONS
DSCN01112016.JPG “Mansion with garden and
swimming pool”
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The internet has evolved and so did mobile devices. In fact, the number of
smartphones, tablets and other gadgets is growing every year and the size
of the screens is constantly changing.
Have you ever thought how long it would take to draw a website to match every
screen size? To solve that, we use the so-called Responsive Web Design, which
is nothing less than providing a website with the ability to auto-adjust itself to
any screen size.
What are the advantages?
- The user sees your properties on any device;
- Your website is easier to browse and, therefore, you receive more leads;
- Google gives higher ranking to websites with this feature and this information
should not be ignored if you want your website to be well positioned!
RESPONSIVE WEBSITE
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Link building is the process of linking an external website to yours. Sounds
complex? Don’t worry, it’s very simple.
In our daily lives, when doing business, we take other people’s opinion into
consideration, for example, to find out if the person ahead of us is reliable and
whether the business will be safe.
Links between websites - link building - work the same way. The more important
the website which has a link to your website is, the greater your chance will
be to get a better position on search engines!
When it comes to link building, quantity is not quality, but strive to get people
sharing your real estate website. There are only benefits!
LINK BUILDING
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Although they don’t directly influence the positioning of your website, social
networks are a great way to take users to your real estate website and that
makes the difference!
Promote your website on Facebook, YouTube, Instagram, Pinterest, and other
social networks. Take users to your website and get more leads. Other than
the fact that users see that you have an active brand, you are creating new
communication channels.
eGO Real Estate has a tool that allows users to search for your properties
without ever leaving your Facebook page! Discover it!
SOCIAL MEDIA
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As time goes through, the so called Local SEO is becoming more important.
In other words, search for information in a specific location. If the user is looking
for a property in a particular area, Google will prioritize the websites that have
this feature.
So, register your real estate on Google My Business and, as soon as someone
looks for real estate agencies in your area, yours will be highlighted and with
more information.
The process is simple and Google helps you in every step. After your registration,
users will be able to review your real estate and check your timetable among other
relevant information.
Remember that all the information about your company must be true and
accurate, as there’s nothing worse for your image than not complying with the
announced.
GOOGLE MY BUSINESS
AND LOCAL SEO
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Stay away from all those who promise to put your real estate website on
the first search engine results page in a few days. If it sounds too easy, it
probably is.
Search engine optimization results take time and any action to change this can,
for example, have serious repercussions on the search results.
Google has lots of methods to analyse whether the optimization is being
done correctly or not. People usually say: “The question is not if Google is ever
going to find all bad practices, the question is when.”
Optimizing a website should be a natural process, without “shortcuts or
magic formulas”. Set a clear strategy and focus on promoting your real estate
website as mentioned before.
The results will appear and your website will be better positioned.
WHAT SHOULD YOU AVOID
AND PAY ATTENTION TO
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SEO: KEEP UP WITH THE TRENDS!
SEO is constantly changing and to be aware of all the updates, you should visit
these websites frequently:
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sales@egorealestate.com
egorealestate.com
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