SlideShare una empresa de Scribd logo
1 de 16
E-LEARNING FITNESS PROJECT KICK-OFF MEETING “ The World of Fitness” Rome, 04.02.2011 Mimi Rodriguez Adami Technical Director Federazione Italiana Aerobica e Fitness www.elearningfitness.eu    
A LONG, LONG TIME AGO … NOT REALLY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A LOT OF MISTAKES HAVE BEEN MADE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AND THE MISTAKES HAVE BEEN GLOBAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE INTERVENTION HAS BEEN LOCAL BUT IS BECOMING GLOBAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Fitness Industry has grown ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Million Euro Industry ,[object Object],[object Object],[object Object]
Time for a Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What Has Changed? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object]
How do we activate people? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the key? ,[object Object],[object Object],[object Object],[object Object]
E-Learning Fitness ,[object Object],[object Object],[object Object],[object Object]
It’s a BIG job! ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
FIAF Federazione Italiana  Aerobica  e  Fitness Casella Postale 6284-  00195 Roma Tel.: (+39) 0637352328 info@fiaf.it - www.fiaf.it MORE PEOPLE, MORE ACTIVE, MORE OFTEN

Más contenido relacionado

Similar a E learning fitness world of fitness fiaf mimi rodriguez adami

Engaging the older Participant
Engaging the older ParticipantEngaging the older Participant
Engaging the older Participantukactive
 
Creating active and dynamic healthy lifestyle at workplace
Creating active and dynamic healthy lifestyle at workplaceCreating active and dynamic healthy lifestyle at workplace
Creating active and dynamic healthy lifestyle at workplaceMawaheb Al Homsi
 
Fitness as a career
Fitness as a careerFitness as a career
Fitness as a careerGowtham Tn
 
PEShare.co.uk Shared Resource
PEShare.co.uk Shared ResourcePEShare.co.uk Shared Resource
PEShare.co.uk Shared Resourcepeshare.co.uk
 
Nextfit Opp Presentation Beta 1
Nextfit Opp Presentation Beta 1Nextfit Opp Presentation Beta 1
Nextfit Opp Presentation Beta 1Susanboyce
 
How To Engage And Retain the Inactive Market
How To Engage And Retain the Inactive MarketHow To Engage And Retain the Inactive Market
How To Engage And Retain the Inactive Marketukactive
 
24 Hour Fitness Marketing & Rebranding ideas
24 Hour Fitness Marketing &  Rebranding ideas24 Hour Fitness Marketing &  Rebranding ideas
24 Hour Fitness Marketing & Rebranding ideasAlan Arguelles
 
Khelfit introduction presentation for schools
Khelfit introduction presentation for schoolsKhelfit introduction presentation for schools
Khelfit introduction presentation for schoolsDimple Mehra
 
Crelos Change Fatigue 2011 01 20
Crelos Change Fatigue 2011 01 20Crelos Change Fatigue 2011 01 20
Crelos Change Fatigue 2011 01 20Simeon_Pollard
 
Sedentary workers and the cost to employers
Sedentary workers and the cost to employersSedentary workers and the cost to employers
Sedentary workers and the cost to employersGate One Health
 
8 Keys to Group Fitness Management by Les Mills
8 Keys to Group Fitness Management by Les Mills8 Keys to Group Fitness Management by Les Mills
8 Keys to Group Fitness Management by Les MillsSteven Renata
 
Physical Education
Physical EducationPhysical Education
Physical Educationloricrum
 

Similar a E learning fitness world of fitness fiaf mimi rodriguez adami (20)

Engaging the older Participant
Engaging the older ParticipantEngaging the older Participant
Engaging the older Participant
 
Creating active and dynamic healthy lifestyle at workplace
Creating active and dynamic healthy lifestyle at workplaceCreating active and dynamic healthy lifestyle at workplace
Creating active and dynamic healthy lifestyle at workplace
 
Fitness as a career
Fitness as a careerFitness as a career
Fitness as a career
 
Move more and workplace health presentation
Move more and workplace health presentation   Move more and workplace health presentation
Move more and workplace health presentation
 
Move more and workplace health presentation shu with ap (2)
Move more and workplace health presentation   shu with ap (2)Move more and workplace health presentation   shu with ap (2)
Move more and workplace health presentation shu with ap (2)
 
PEShare.co.uk Shared Resource
PEShare.co.uk Shared ResourcePEShare.co.uk Shared Resource
PEShare.co.uk Shared Resource
 
Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...
Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...
Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...
 
Nextfit Opp Presentation Beta 1
Nextfit Opp Presentation Beta 1Nextfit Opp Presentation Beta 1
Nextfit Opp Presentation Beta 1
 
How To Engage And Retain the Inactive Market
How To Engage And Retain the Inactive MarketHow To Engage And Retain the Inactive Market
How To Engage And Retain the Inactive Market
 
Lifestyle choices
Lifestyle choicesLifestyle choices
Lifestyle choices
 
24 Hour Fitness Marketing & Rebranding ideas
24 Hour Fitness Marketing &  Rebranding ideas24 Hour Fitness Marketing &  Rebranding ideas
24 Hour Fitness Marketing & Rebranding ideas
 
Living life well in care homes
Living life well in care homesLiving life well in care homes
Living life well in care homes
 
Khelfit introduction presentation for schools
Khelfit introduction presentation for schoolsKhelfit introduction presentation for schools
Khelfit introduction presentation for schools
 
Total recall fitness
Total recall fitnessTotal recall fitness
Total recall fitness
 
Total recall fitness
Total recall fitnessTotal recall fitness
Total recall fitness
 
Crelos Change Fatigue 2011 01 20
Crelos Change Fatigue 2011 01 20Crelos Change Fatigue 2011 01 20
Crelos Change Fatigue 2011 01 20
 
Sedentary workers and the cost to employers
Sedentary workers and the cost to employersSedentary workers and the cost to employers
Sedentary workers and the cost to employers
 
Higher Education goes Intergenerational
Higher Education goes IntergenerationalHigher Education goes Intergenerational
Higher Education goes Intergenerational
 
8 Keys to Group Fitness Management by Les Mills
8 Keys to Group Fitness Management by Les Mills8 Keys to Group Fitness Management by Les Mills
8 Keys to Group Fitness Management by Les Mills
 
Physical Education
Physical EducationPhysical Education
Physical Education
 

Último

Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426jennyeacort
 
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service AvailableTrichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service AvailableGENUINE ESCORT AGENCY
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...mahaiklolahd
 
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any TimeTop Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any TimeCall Girls Delhi
 
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...karishmasinghjnh
 
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...chandars293
 
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...hotbabesbook
 
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls ServiceGENUINE ESCORT AGENCY
 
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In AhmedabadGENUINE ESCORT AGENCY
 
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service AvailableCall Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service AvailableJanvi Singh
 
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on WhatsappMost Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on WhatsappInaaya Sharma
 
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...Namrata Singh
 
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Anamika Rawat
 
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...vidya singh
 
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...Ishani Gupta
 
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...GENUINE ESCORT AGENCY
 
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service  Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...Russian Call Girls Service  Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...parulsinha
 
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...khalifaescort01
 
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...parulsinha
 

Último (20)

Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
 
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service AvailableTrichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
 
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any TimeTop Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
Top Quality Call Girl Service Kalyanpur 6378878445 Available Call Girls Any Time
 
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
 
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
 
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
 
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
 
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
 
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service AvailableCall Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
 
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on WhatsappMost Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
 
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
 
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
 
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
 
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
 
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
 
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service  Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...Russian Call Girls Service  Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
 
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
 
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
 

E learning fitness world of fitness fiaf mimi rodriguez adami

  • 1. E-LEARNING FITNESS PROJECT KICK-OFF MEETING “ The World of Fitness” Rome, 04.02.2011 Mimi Rodriguez Adami Technical Director Federazione Italiana Aerobica e Fitness www.elearningfitness.eu    
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. FIAF Federazione Italiana Aerobica e Fitness Casella Postale 6284- 00195 Roma Tel.: (+39) 0637352328 info@fiaf.it - www.fiaf.it MORE PEOPLE, MORE ACTIVE, MORE OFTEN