Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
35. Email’s Role in Omni-Channel Marketing
Alyssa Jarrett
Sr. Content Marketing Manager
10.19.17
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We live in the now
economy.
The only moment that
matters to your customers
is what is relevant to them
right now.
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But customers are
still inundated with
messaging that is
not relevant.
>94%of consumers have
discontinued a brand
relationship due to
irrelevant messaging.
— Blue Research (2016)
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Customers also
want relevance across
multiple channels.
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But current
Omni-channel
messaging
is broken.
>80%of consumers have a
fragmented experience
as they travel from
channel to channel.
— Accenture (2016)
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The growth marketer's task is to create
Omni-channel relevance.