Join eMarketer Principal Analyst Jeffrey Grau to learn how retailers’ promotional offers have extended the online holiday shopping season, and how consumers will get their shopping cues from retailers’ promotional emails, social media and mobile comparison shopping engines.
39. Drive Conversions and Revenue
Built for commerce: Conversions,
transactions and revenue
Highly personal, relevant email
and cross-channel marketing
Sophisticated made simple
Kevin Skurski | Director of Marketing Communications
40. Holiday Resource Center
A collection of tools and research,
including white papers, guides and
blog posts.
Top 12 Marketing Tips for the Holidays
2012 Holiday Planning Month-by-Month
Guide
2012 Holiday Email Marketing Lookbook
bronto.com/holiday
41. Customer Lifecycle
Uncovering Missed Revenue Opportunities –
Exploring the Customer Lifecycle
Examine each phase of the
customer lifecycle
Outline consumer behavior
along the way
Identify revenue-generating programs
bronto.com/resources
42. Tips & Tricks
Expertise from the field
White papers
Customer success stories
Blog posts
bronto.com/resources
SeeWhy provides real-time analytics for customer data Data based on analysis of more than $1 billion of ecommerce transactions for each of the last two years. http://seewhy.com/blog/2012/01/17/shopping-cart-abandonment-rate-set-to-rise-in-2012/ http://www.forbes.com/sites/groupthink/2012/08/30/cyber-monday-understanding-consumer-behavior/