2. BEING THE BEST - Best Practice
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Processes and Systems
Client response times
Student enrolment process
Resource Management
Teacher recruitment & CPD
Accommodation allocation
Data management
Timetabling, occupancy
CRM
Course design
NOW WHAT?
OPERATIONAL
EXCELLENCE
Maximising
resources
Reducing wastage
Optimising efficiency
11. Force 4 – Threat of New Entrants
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LOW BARRIERS TO ENTRY
Rooms
IT systems
Teachers
Accommodation
very few ‘sunk costs’
HIGHER BARRIERS
Accreditation
Relationships with agents
Crowded key locations
Creating a USP
12. Force 5 - The Competition…
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13. Introducing… Strategy
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“Strategy can be viewed as building defenses against
the competitive forces or finding a position in the
industry where the forces are weakest.”
Michael Porter
“You don’t have a real strategy if it doesn’t pass these
two tests: that what you’re planning to do really matters
to your existing and potential customers; and second, it
differentiates you from your competition.”
Verne Harnish
14. Creating Unique Value – Your UVP
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Your Unique Value Proposition:
What are you going to sell?
Who to?
Why are they going to buy from you?
What’s the U in your USP?
15. Creating Unique Value – Your UVC
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Your Unique Value Chain
How are you going to realise the UVP?
How will you configure your resources most effectively?
How will bring external partners and suppliers on side?
and…
How will you stop others from copying you?
23. To summarise
specialistlanguagecourses.com
1. Operational excellence – yes. Operating in the same way as everyone else – no.
2. There is no point in size or growth if those are profitless.
3. Competitive advantage is about creating unique value for customers. If you have a
competitive advantage, it will show up on your P&L.
4. A distinctive value proposition is essential for strategy. But if it doesn’t require a
specifically tailored value chain to deliver it, it will have no strategic relevance.
5. Don’t feel you have to ‘delight’ every possible customer out there. Say No
sometimes.
6. Focus, differentiate, lead on costs, align the organisation, execute brilliantly,
measure, improve and deepen what you do.
24. To continue the conversation..
specialistlanguagecourses.com
e: chris@specialistlanguagecourses.com
t: +44 7788 294853
s: chris.moore.slc
w: www.specialistlanguagecourses.com
