This document discusses communicating a local governance agenda for the city of San Fernando, Pampanga. It emphasizes that governance is a shared responsibility between leaders and citizens. The document recommends establishing an Office of Strategy Management to define the agenda, identify target audiences, and develop a comprehensive communication plan using various methods like TV, radio, print, web and community theater to cascade the agenda to city employees, the private sector, barangays and citizens. The goal is to build understanding of and participation in the city's vision of becoming a "Habitat of Human Excellence" by 2030.
2. “Governance is a shared responsibility
between the governors and the
governed.”
The PGS and the BSC are
consistent with the intent and spirit of
the Local Government Code of 1991
4. The Value and Role of Communication in Governance
A key aspect of governance is how
citizens, leaders and public institutions
relate to each other in order to make
change happen.
6. Office of Strategy Management
•Design and oversee
the execution of a
comprehensive plan,
that will include the
content and
methodology, to
communicate the
strategy to both LGU
employees and the
public
•Design and oversee
the execution of a
comprehensive plan,
that will include the
content and
methodology, to
communicate the
strategy to both LGU
employees and the
public
10. Issues and policies should be
clear-cut so that the leaders
of the LGU treading the same
roadmap towards one vision.
Vision 2030:
Habitat of Human Excellence
11. VULNERABILITY TO CORRUPTION
PATRONAGE POLITICS
LOSING ECONOMIC ENTERPRISES
INEFFICIENT PRACTICES
INFORMAL SETTLERS
Pre-BSc days in CSFP is a
common scenario in
majority (if not all)
government organizations
19. The governance culture in the Philippines should be
overhauled, thus, a good communication strategy will
enjoin civil servants to do their jobs well or even beyond
expectations.
26. • State of the City Address and Ulat Sa Bayan
•Feedback Mechanisms (ISO forms and OK ba ang
Serbisyo Survey)
•Magsilbi Tamu on TV (with infomercials)
•Magsilbi Tamu on Radio
•Magsilbi Tamu Quarterly Newsletter
•City Website
•Facebook account of the City
•I-Text Mo Kay OCA
•Calendars, Posters, Streamers and other Visual aids
• Teatro Fernandino