All you need to know about iBeacons. - What they are - How they work - Why they are the future of content marketing

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By the end of 2014
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The growth in mobile technology has
created a fundamental shift in the way we:
Behave Communicate Do business

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The average person
now checks their phone
110 times a day
(about 9x an hour, gulp).
(Source: Locket)

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You probably knew that though,
didn’t you?
But what about this…

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June 2013 WWDC
Apple made a little
announcement about a
new function in iOS7

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It turned out to be a pretty BIG deal.
“It may change the
world forever”
- The Washington Post

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So what the hell is
this iBeacon thing

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It’s a technology that allows
SMARTPHONES AND TABLETS to
become even more
LOCATION-AWARE

10. With a low cost transmitter,
a business can broadcast tiny
Bluetooth Low Energy radio
signals to a device that
features iBeacon.
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[The technical bit]

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Allowing
Based on how far the
device is from the
transmitter.

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And it’s not just an Apple thing…
Windows
Android
Apple

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All too much gobbledegook?
Here are some examples.

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1. The movie lover passing a poster for a new
release can gets pinged an offer for discounted
tickets via their cinema app on their phone –
along with a link to the trailer.
2. The punter in the vicinity of their favourite
store can receive a VIP offer via their phone’s
store app, trying to entice them in.
3. The motorist using an iBeacon equipped car
park can be navigated to an empty space using
their Car Park App – and then directed back to
their parking space on foot.

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So basically you can pinpoint
where people are
And push them relevant content and offers.
Cool, huh?

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And it’s HERE and NOW.

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Thanks to iBeacons…
Customers at Bar Kick, London taking a break between games
of table football, find digital editions of two magazines in the
Newstand app of their phone – delivered free of charge.
Image @ Flikr. Creative Commons.

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Thanks to iBeacons…
Visitors to a museum in Antwerp can interact with the
ancient works of Rubens using their smartphone or tablet
instead of clunky audio guides.
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Thanks to iBeacons…
Visitors to Major League Baseball in the US can get
directions to their seat and find the shortest queue when
buying a bear or a hot dog.
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The fact is loads of businesses are
already enjoying the exciting
possibilities brought about by the
iBeacon...
All over the
globe.
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Yeah, but I’m in B2B marketing and
this really isn’t for me, is it?
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YES, you too.

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Take events.
Whether you’re hosting your own or exhibiting-
iBeacon could help you
stand out from the crowd.

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Direct customers to stands
Deliver incentives along the way
On arrival at the venue you can:
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 Alert customers to your content
via their mobile device
 Let them browse, choose and collect the content
they like
 While you get to capture the details of who they are
and what they’ve collected
Once at the stand you can:

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But it doesn’t stop at the event.

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Post-event visitors can read and share their
collected content anytime, anywhere, with
anyone they like

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Psst.
We’ve even developed an App that can help you
make it happen.
Aka. EVENT WALLET
Check it out here
http://info.earnest-agency.com/event-wallet

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Not into events?
What about…

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Using iBeacons to engage with employees
around your offices?
Turning internal posters into iBeacons that
enable you to push new announcements and
content to their phone?

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 Using iBeacons to transform the visitor
experience at your HQ?
 Delivering welcome videos to visitors phones
and alerting staff to the arrival of their guests
on-site?

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 Using iBeacons to turn static
billboards into highly targeted comms?
 Only activated when your specific
target audience walks past.
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Is this the future of content marketing?

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YES!
YES!
We say, yes!
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So where do you stand?
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