Ford 2009 Detroit Conference

2. MARK FIELDS
PRESIDENT, THE AMERICAS
FORD MOTOR COMPANY

4. DELIVERING
AFFORDABLE
FUEL ECONOMY
MILLIONS
FOR

5. ACCELERATING
VEHICLE
ELECTRIFICATION

6. STRENGTHENING
OUR
CAR LINEUP

7. Ford is second to none

8. More IIHS Top Safety Picks and
NHTSA 5-star rated vehicles
than any other brand

9. Vehicle soy foam seating
World‟s largest “living roof”
Hybrid vehicles and more

10. SYNC
Ford Work Solutions
Sirius Travel Link and more

12. 2008 U.S. TOTAL MARKET SHARE BY COMPANY
22.1%
16.4%
14.2%
11.9%
10.8% 10.6%
7.6%
5.0%
Ford / General Chrysler Toyota Other European Korean
Honda
Lincoln Motors Group Japanese
Mercury
Memo: 2008 YTD
B/(W) 2007 (0.4)Pts. (1.3)Pts. (1.8)Pts. 0.5 Pts. 1.2 Pts. 0.9 Pts. 0.6 Pts. 0.3 Pts.

13. 2008 U.S. RETAIL MARKET SHARE OF
RETAIL INDUSTRY BY COMPANY
19.9% 18.6%
13.2%
12.1%
9.4% 8.0%
Ford / General Chrysler Toyota Nissan
Honda
Lincoln Motors Group
Mercury
Memo: 2008 YTD
B/(W) 2007 (0.6)Pts. (1.7)Pts. (1.5)Pts. 0.3 Pts. 1.5 Pts. 0.8 Pts.
* Based on ComVeRSE estimates

14. FORD F-SERIES LEADERSHIP
America’s Best-Selling Truck – 32 years
America’s Best-Selling Vehicle – 27 years

15. DECEMBER: BEST SALES
MONTH FOR FLEX

16. FOCUS: HIGHEST SALES
SINCE 2004

17. LINCOLN MKS:
APPEALING TO NEW CUSTOMERS

18. U.S. RETAIL PRODUCT MIX
ComVeRSE Estimates
Small Car
Medium Car
Full-Size Pickup
Traditional SUV
Crossovers
24.1%
22.7%
22.0% 21.7%
21.0%
21.0%
20.3%
17.8%
18.3%
14.7% 14.5%
14.4%
14.0%
14.2%
14.1%
14.2%
13.3% 13.5%
6.8%
7.8%
7.0%
5.6%
5.1%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec*
* Preliminary, based on internal estimates

19. U.S. RETAIL PRODUCT MIX
ComVeRSE Estimates
Small Car
Medium Car
29.7%
Full-Size Pickup
Traditional SUV
Crossovers
25.3%
24.1%
22.7%
22.2%
22.0% 21.7%
21.0%
20.0%
18.0% 21.0%
20.3%
17.8%
18.3% 15.3%
14.7% 14.5%
14.4%
14.0% 16.9% 14.2%
15.3% 14.1%
14.2%
13.3% 13.5%
13.2%
10.6%
8.6% 6.8%
7.8%
7.0%
5.9% 5.6%
5.2% 5.1%
4.2%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec*
* Preliminary, based on internal estimates

21. MANAGING COSTS
BALANCING CAPACITY WITH DEMAND
DELIVERING MORE PRODUCTS PEOPLE WANT

22. SUPPLY AND DEMAND
2008 2008
SALES INVENTORY
O / (U) 2007 O / (U) 2007
(20%) (17%)
(23%) (4%)
(30%) (9%)
(15%) 31%
(8%) 27%

23. ONE GOAL:
PROFITABLE GROWTH FOR ALL

24. AFFORDABLE
FUEL ECONOMY

25. $14 BILLION
INVESTMENT in
NEW TECHNOLOGIES
TO IMPROVE
FUEL ECONOMY
7
DURING THE NEXT YEARS

26. Delivering the best or among the best
fuel economy with every new product

27. STRONG FUEL ECONOMY:
ESCAPE I-4

28. STRONG FUEL ECONOMY:
FUSION I-4

29. STRONG FUEL ECONOMY:
F-150 V-8

30. 14% FUEL ECONOMY
IMPROVEMENT
2009
FOR

31. UP TO
36% FUEL ECONOMY
IMPROVEMENT
2015
FOR

32. NEARLY
100% NEW
POWERTRAIN LINEUP
2010 VS. 2005
FOR

33. DOUBLING
I-4 ENGINE
AVAILABILITY

34. 100%
6-SPEED TRANSMISSIONS
2012
BY

36. V-8
PERFORMANCE
V-6
FUEL ECONOMY

37. BY 2013,
ECOBOOST
AVAILABLE ON
90% PRODUCT
OF
NAMEPLATES

38. ECOBOOST
750,000
ON
N.A.
VEHICLES ANNUALLY

39. AMERICA‟S LARGEST
DOMESTIC
HYBRID PRODUCER

40. ESCAPE HYBRID:
IN ITS 5TH YEAR

41. FUSION I-4:
CLASS-LEADING 34 MPG

42. FUSION HYBRID:
CLASS-LEADING 41 MPG

44. ELECTRIFYING
GLOBAL
C AND
C/D
PLATFORMS

45. HYBRID
PLUG-IN HYBRID
BEV

46. IN 2010,
COMMERCIAL BEV
FOR FLEET

47. IN 2010,
COMMERCIAL BEV
FOR FLEET
IN 2011,
BEV SMALL CAR

48. 100
MILES
ON A SINGLE CHARGE

49. 5,000 TO10,000
UNITS ANNUALLY

50. IN 2010,
COMMERCIAL BEV
FOR FLEET
IN 2011,
BEV SMALL CAR
IN 2012,
DELIVER NEXT-GEN
HYBRIDS

52. STRATEGIC COLLABORATION
BATTERIES
INFRASTRUCTURE
POLICY

55. THE CITIES OF:
DENVER, COLORADO CHONGQING, CHINA

56. FORD F-150:
32-YEAR SALES LEADER

58. FOCUS: GROWING POPULARITY

59. FUSION: ALL-AROUND
FUEL-ECONOMY LEADER

60. SHELBY GT500: BEST MUSTANG EVER

61. NEW 2010 TAURUS

62. NEW 2010 LINCOLN MKT

63. NEW VEHICLES
IN
NORTH AMERICA
BASED ON
SUCCESSFUL EUROPEAN
2012
PRODUCTS BY

64. 2 MILLION UNITS
ANNUALLY FROM
FORD‟S
GLOBAL C
PLATFORM

65. 1 MILLION UNITS
ANNUALLY FROM
FORD‟S
GLOBAL B
PLATFORM

66. FIESTA: COMING IN 2010

67. 2009: U.S. „FIESTA MOVEMENT‟

68. MILLENNIALS
11,000 reach driving age every day
Represent 32% of compact car purchases

69. Vehicles equipped with SYNC
now sell nearly twice as fast as
those without

72. SAFE HARBOR
Risk Factors
Statements included herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on
expectations, forecasts and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated,
including, without limitation:
• Continued decline in market share;
• Continued or increased price competition resulting from industry overcapacity, currency fluctuations or other factors;
• A further increase in or acceleration of the market shift away from sales of trucks, SUVs, or other more profitable vehicles, particularly in the United States;
• Further significant decline in industry sales, resulting from slowing economic growth, geo-political events, or other factors;
• Lower-than-anticipated market acceptance of new or existing products;
• Further increases in the price for, or reduced availability of, fuel;
• Currency or commodity price fluctuations;
• Adverse effects from the bankruptcy or insolvency of, change in ownership or control of, or alliances entered into by a major competitor;
• Economic distress of suppliers of the type that has in the past and may in the future require us to provide financial support or take other measures to ensure supplies of components or materials;
• Labor or other constraints on our ability to restructure our business;
• Work stoppages at Ford or supplier facilities or other interruptions of supplies;
• Single-source supply of components or materials;
• Substantial pension and postretirement health care and life insurance liabilities impairing our liquidity or financial condition;
• Inability to implement the Retiree Health Care Settlement Agreement to fund and discharge UAW hourly retiree health care obligations;
• Worse-than-assumed economic and demographic experience for our postretirement benefit plans (e.g., discount rates, investment returns, and health care cost trends);
• The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns, or increased warranty costs;
• Increased safety, emissions, fuel economy, or other regulation resulting in higher costs, cash expenditures, and/or sales restrictions;
• Unusual or significant litigation or governmental investigations arising out of alleged defects in our products or otherwise;
• A change in our requirements for parts or materials where we have entered into long-term supply arrangements that commit us to purchase minimum or fixed quantities of certain parts or materials, or to pay a minimum
amount to the seller (quot;take-or-payquot; contracts);
• Adverse effects on our results from a decrease in or cessation of government incentives;
• Adverse effects on our operations resulting from certain geo-political or other events;
• Substantial negative Automotive operating-related cash flows for the near- to medium-term affecting our ability to meet our obligations, invest in our business, or refinance our debt;
• Substantial levels of Automotive indebtedness adversely affecting our financial condition or preventing us from fulfilling our debt obligations (which may grow because we are able to incur substantially more debt,
including additional secured debt);
• Failure of financial institutions to fulfill commitments under committed credit facilities;
• Inability of Ford Credit to obtain an industrial bank charter or otherwise obtain competitive funding;
• A prolonged disruption of the debt and securitization markets;
• Inability of Ford Credit to access debt, securitization, or derivative markets around the world at competitive rates or in sufficient amounts due to additional credit rating downgrades, market volatility, market disruption,
or otherwise;
• Higher-than-expected credit losses;
• Increased competition from banks or other financial institutions seeking to increase their share of financing Ford vehicles;
• Changes in interest rates;
• Collection and servicing problems related to finance receivables and net investment in operating leases;
• Lower-than-anticipated residual values or higher-than-expected return volumes for leased vehicles;
• New or increased credit, consumer or data protection or other regulations resulting in higher costs and/or additional financing restrictions; and
• Inability to implement our plans to further reduce structural costs and increase liquidity.
We cannot be certain that any expectation, forecast or assumption made by management in preparing forward-looking statements will prove accurate, or that any projection will be realized. It is to
be expected that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any
obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events or otherwise. For additional discussion of these risks, see quot;Item 1A. Risk
Factorsquot; in our 2007 Form 10-K Report and in our subsequent Reports on Form 10-Q.