10. What is Social Media?
Social Networking
Online Video
Blogging/
Microblogging
Ratings/Reviews
Sharing Content
11. Facebook Growth
Facebook has grown
from 100 million to 200
million in 8 months.
If it were a country it
would be the 5th
largest in the world,
bigger than Brazil.
12. 10.0
7.5
5.0
The number of visitors to the site in
March more than doubled to 9.3
2.5
million, up from 4.3 million in
February.
0
February 09 March 09
Growth
15. Social Media Is a
Disruptive Technology
Old School New School
B2C C2C
Top Down Bottom Up
Closed Open
Print Media Digital Media
One to Many Many to Many
Privacy Transparency
Advertisement Conversation
16. An open world
Open Open Open Open
Culture Government Software Brands
17. Elements of a
Personal Brand
•Identity
•Network
•Timing
26. Transparency
If you are NOT
transparent, they
will see right
through you!
Authenticity is
Key
27. Tell your Story
Be insistent in
documenting your
professional life:
collect testimonials,
news quotes, photos
Cohesive Timeline
Balance of Experiences
No Failures, Only
Lessons
28. Make Connections
Events
Follow Thought
Make ‘connections’ Conferences
Leaders
Use @replies to
Join Groups Green Drinks
publicly reach out
Ask/Answer
#EcoMonday Webinars
Questions