2. CONFIDENTIAL FOR KARI NEERING
Public Relations Director
Massey Knakal Realty Services
275 Madison Avenue, 3rd Floor
New York, New York 10016
BrandAdVivid
4. BrandAdVivid
quote you
a price for
a Website
and a logo.
Did the firm
explain how to
digitally engage
the essence
of your
sustainable
competitive
advantage
in the real
estate market?
or
Question:
Did the firm
5. BrandAdVivid
ask YOU
about your
requirements?
tell you
about their
capabilities?
Did the firm
inform you
about the
necessary
21st century
requirements --
digital
structure,
strategy, and
work force
capabilities --
which are
imperative
for your brand?
or
Question:
Did the firm
7. The Path
The path which we will walk together is clear. It’s a simple equation—which adds
up rather nicely. Your brand must engage the 21st Century requirements to
engage the senses… to excite your sensibilities. A brand must emerge as more
than a pre-formatted plan already saved to a firm’s existing hard drive! Massey
Knakal yield that innovative vision of core values your company holds dear.
The Phase
Having provided unique strategic solutions to enterprises across the corporate
landscape, would BrandAdVivid merely address you with a old solution stored in
our archives? Nonsense. We adroitly create an emergent response for you in the
way one would craft a fine architectural marvel… with care and concision.
We encapsulate an ideal of the essence and soul of your
brand in the 21st Century… after which,
Massey Knakal will never be out of phase.
The Process
Our process? Along the way, we consider those tough questions to clarify and to
shape the Massey Knalkal client brand experience.
Our Philosophy
BrandAdVivid
Path Phase Process
8. WE WOULD LIKE THE OPPORTUNITY TO EXECUTE…
…THE PATH PHASE PROCESS FOR YOUR BRAND
…AS NO OTHER FIRM HAS DONE.
BrandAdVivid
9. spans from
conventional
platforms to the
digital realm. We
are experienced
in many sectors:
including
government,
communications,
real estate firms
and consulting
operations, …
Our Work
BrandAdVivid
11. BrandAdVivid
Steven Thompson is Chief Executive Officer at ModernVida
Worldwide. He recently completed the sale of Chelsea Harlem
Digital Inc., one of the premiere digital development firms in the
country. As the founder and Managing Director of Chelsea Harlem
Digital, he built the company to specialize in digital solutions for
companies, celebrities and enterprises. Chelsea Harlem Digital was
positioned to respond to the growing demand of interactive digital
media that reaches both multi-cultural audiences and emerging
international markets. Chelsea Harlem’s clients included: United
States Postal Service, AT&T, Motorola, Glaxo Wellcome
Pharmaceuticals, Uniworld Group Advertising Agency, Bravo
Group (Young and Rubecam) Advertising Agency, Rutgers
University. Thompson assembled a team of inter-disciplinary
professionals who embodies cutting-edge research, marketing and
production methodologies. Using trend analysis, long-term
forecasting, and other strategies Chelsea Harlem Digital assisted
clients in competing for market space in the new millennium.
Thompson began his career at Citibank /Citicorp in the management
associates program becoming an officer of the bank after an intense
full year of accelerated training in Citicorp’s strategic development,
marketing, systems and mortgage divisions. He then spent six years
at Citicorp developing marketing plans and managing small business
development on the retail level. In 1992, Thompson founded
THOMPSON TECHNOLOGIES INC., a technologies system
integration company, specializing in designing cutting-edge system
solutions. Thompson is a graduate of the State University of New
York with a Bachelor of Science degree in economics and business
administration.
Chief Executive Officer
Steven Thompson
Anthony Jones is presently Executive Creative Director for
ModernVida Worldwide and Owner of Digital218. Digital218 is a
boutique firm dedicated to addressing communication development
needs of businesses. Jones history includes various projects for
advertising agencies and graphic design firms around the country
including: Mcfrank and Williams Advertising (NY), Firestation439
Design Studio (GA), Kircshenbaum Bond and Partners (NY), Blur
Advertising (NY), Pameco Corporation (GA), Evian (Great Brands
of Europe), Purdue University (IN), TSI Communications (Golan
Harris, NY), General Mills, Brooklyn Tabernacle Church, IBM,
Philip Morris and Warren/Kremer/CMP/Advertising (NY). Jones
has developed media and marketing plans, brand identity,
commercials, integrated video and web-casting, enterprise
applications and large scale advertising campaigns.
At D218 we specialize in assessing new standards, technologies and
trends to formulate strategies and plans for enhancing the internet
experience. We provide a customized, market driven, problem-
solving approach to qualitative, as well as quantitative research. The
primary concern when designing any research process is to fully
understand the marketing decisions that must be made. Based on a
joint analysis of the business situation and your critical information
needs, we propose a cost effective data collection process and a set
of decision-focused analytical solutions. Jones is a graduate of
Purdue University with a BA in Technical Graphics and
Communications. Jones is also continuing his education with one
year towards his Masters in Communications.degree in economics
and business administration.
Executive Creative Director
Anthony Jones
12. For your consideration,
our ModerVidaTM team thanks you…
is excited by our prospective partnership…
and can’t wait to see the end product
Yielded form our shared efforts!
Steven Thompson
Chief Creative Officer
212-380-8683
modernvida@hotmail.com
BrandAdVivid
