The document discusses rethinking energy production and consumption. It notes that humans currently consume far more energy than can be sustainably produced, depleting finite fossil fuel resources rapidly. It proposes that we need to drastically reduce our fossil fuel consumption to regain balance with the environment. It advocates building new sustainable energy models that make existing unsustainable models obsolete, and creating abundance of renewable energy available to all to end poverty and dependence.
8. how sustainable is “sustainable”?
“Tsukuba (…), the site of perhaps the
world’s worst electricity wind farm: in
the 12 months it has operated, its
windmills have consumed 43 times
more power than they have
generated.”
www.econbrowser.com
12. it’s not about
balancing economy
and ecology, but about
fitting our little and
finite economy into an
ever-existing ecology
13. as I led an energy
company I found out we…
• increased
awareness
14. as I led an energy
company I found out we…
• increased
awareness
• more knowledge
means less margin
15. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• more knowledge
means less margin
16. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• more knowledge
means less margin
17. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• created sustainable
wealth
• more knowledge
means less margin
• more independence
means less turnover
18. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• created sustainable
wealth
• more knowledge
means less margin
• more independence
means less turnover
19. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• created sustainable
wealth
• more knowledge
means less margin
• more independence
means less turnover
• our shareholders
would rather have
money right now
20. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• created sustainable
wealth
• brought benefit to
the world
• more knowledge
means less margin
• more independence
means less turnover
• our shareholders
would rather have
money right now
21. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• created sustainable
wealth
• brought benefit to
the world
• more knowledge
means less margin
• more independence
means less turnover
• our shareholders
would rather have
money right now
22. as I led an energy
company I found out we…
• increased
awareness
• increased
independence and
ownership
• created sustainable
wealth
• brought benefit to
the world
• more knowledge
means less margin
• more independence
means less turnover
• our shareholders
would rather have
money right now
• well, ok, we had a
CSR program, one
day per year
24. …so, how do we bring change
to the above?
altogether, we did not:
• increase awareness
• increase
independence and
ownership
• create sustainable
wealth
• bring benefit to the
world
25. • increase awareness
• increase independence and
ownership
• create sustainable wealth
• bring benefit to the world
“in nature, nothing is created or lost.
things are only transformed.”
Lavoisier, French Scientist, 1743-1794
26. let’s start with a question:
Fossil fuel consumption (8000BC to 12000AD)
You are here
Source: Lawrence Staudt, 2007
Until 200 years ago, humans did not use more energy than the
earth could produce, and within 200 years this will be the same again
54. 99,99998%
…the required saving on our
fossil fuel consumption is:
to regain our balance…
…or 5 million times less than we
consume today…
55.
56. • increase awareness
• increase independence and
ownership
• create sustainable wealth
• bring benefit to the world
“You never change things by fighting the
existing reality.
To change something, build a new model
that makes the existing model obsolete.”
Richard Buckminster Fuller, critical path, 1981
70. • increase awareness
• increase independence and
ownership
• create sustainable wealth
• bring benefit to the world
“We can be richer than industry as
long as we know that there’s things
that we don’t really need”
Willy Mason – Oxygen – 2004
73. our mission is, by 2110, to ban
poverty and dependence by
creating an abundance of
energy from renewable
resources to an extent where
energy is freely available to
everybody
74. • increase awareness
• increase independence and
ownership
• create sustainable wealth
• bring benefit to the world
“The reasonable man adapts himself
to the world; the unreasonable one
persists in trying to adapt the world
to himself. Therefore all progress
depends on the unreasonable man.”
75. who do we influence?
It’s all about
being:
Beneficial to
All
Stakeholders
• 101: Shareholders
• 102: Suppliers
• 103: Employees
• 104: Employees’
families
• 105: Customers
• 106: Society
• 107: Ecology
76. it’s not about balancing
economy and ecology, but
about fitting our little and
finite economy into an
ever-existing ecology