1. Effect of Multimedia
Design Principles on
Situational Interest of
Adult Learners
Tonia A. Dousay
January 25, 2013
2. Cognitive Theory of Multimedia
Learning
Multimedia Sensory Long-Term
Presentation Memory Working Memory Memory
integrating
words ears sounds verbal model
media selection
media organization
prior
knowledge
pictures eyes images pictorial model
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3. Multimedia Design Principles
Principle Description
multimedia text combined with content-related images
modality narration is used instead of written text in
animations
redundancy do not duplicate spoken words or narration
segmenting break down lessons into smaller parts
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6. Analysis of Variance
What are the effects of the modality and redundancy design principles on
Situational Interest-triggered?
Source SS df MS F p partial η2
Between 6.352 2 3.176 4.269 .017 .079
Within 73.646 99 .744
Total 79.998 101
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7. Analysis of Variance
What are the effects of the modality and redundancy design principles on
Situational Interest-maintained?
Source SS df MS F p partial η2
Between 5.623 2 2.811 5.145 .007 .094
Within 54.096 99 .546
Total 59.719 101
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8. Analysis of Variance
What are the effects of media designed to affect situational interest on
learner achievement?
Source SS df MS F p partial η2
Between .008 2 .004 .003 .997 .000
Within 135.012 99 1.364
Total 135.020 101
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