Corey Perlman's Presentation from SEMA 2016

1. For Automotive Owners and Executives

5. Why worry about Personal Branding?

6. Best Practice: Keep it Simple!
Focus on a few, ignore the rest.
• LinkedIn
• Facebook
• Instagram
• Twitter

7. Agenda

8. What’s your
strategy?
• Which sites will you focus
on?
• Will you manage or
someone else?
• How often do you want to
post?
• What are your goals?

9. The purpose of each
site:• Facebook: Connect on a
personal level with VIPs
• LinkedIn: A place for
prospects to go to check
you out. Win/lose
credibility. Also good for
recruiting.
• Instagram: Millennials.
• Twitter: Least of the four.
Syndicate.

10. Start by being proud
of your profiles.
• Cover photo (1400x425)
• Headshot
• Tagline
• Summary
• Build your numbers.

14. Create Compelling
Content
• Be helpful. FAQs
• Be Transparent.
Humanize your company.
• Be proud. Show off you
culture, your customers.
• Be consistent. You have
to post weekly.

16. Go Live!
• Behind the scenes
• Value add
• humanize your brand

19. Here’s where you
create thought
leadership

20. Agenda

22. Strengthen VIP Relationships on
Facebook

23. Meet Nancy
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Auburn Tiger fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Nancy and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.

24. Best Practices
• If you’re too busy, get help.
• Employees, agency,
interns
• Get it out of your head.
• Monitor and tweak.

26. In Summary: Fish where the Fish Are

27. Don’t try and do it all yourself.

28. Don’t get bent out of shape with slow results…

29. Focus on a few, forget about the rest.

31. Thank you!
• www.ebootcamp.com
• corey@ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)