We launch, re-energize and help brands to play at their best, everyday. Our services include all aspects of brand building – from helping clients to find their difference, shape their strategy and express their story in all the places where customers engage with them. Working exclusively with companies benefiting from our professional and personal experience, we specialize in the health, wellness and leisure sectors. Their common threads are consumers who want to feel better, look better and play better, and brands that support these aspirations and goals. Our services include: Insights: Brand Signals Audits™, Market, Competitor & Role Model Reviews, Customer Insight Research, Customer Journey Mapping Strategy: Brand Platform, Portfolio Strategy, Naming & Tagline, Core Messaging Design: Logo & ID Systems, Brochures & Collateral, Package Design, Interactive Design, Brand Guidelines, Trade Shows Advertising: Broadcast, Cinema, Print, Outdoor, Experiential, WOM, Online Ad Campaigns, E-Mail Marketing, Mobile & Social Interactive: Site Strategy, User Experience, Responsive Websites & Microsites, Content Development, Mobile & Tablet, Rich Media, Social Media, App Design & Development

1. Trajectory (spark size introduction)

2. New Energy…
WHERE WHY HOW WHAT
Healthcare See & Think In New Energy Branding:
New Ways Principles - Platform
Personal Care - Architecture
& Beauty Perform Better - Naming
- Messaging
Leisure & Ignite New Growth
Lifestyle Marketing:
- Advertising
Consumer - Design
Products - Digital (web,
mobile, tablet…)
- Experiential
- Social
- Video
Buy-In:
- educate
- inspire
- mobilize

3. New Energy Principles
1. Intelligence 2. Better 3. True
& Innocence Questions Insights
4. Energizing 5. Brand-Led
Brand Story Culture &
Experience
6. Marketing 7. Creativity 8. Surprise &
Utility Everywhere Delight

4. Proprietary
HerView™… BRAND IMMERSION…
always on insights see, believe, align
SPARK Sessions… MARKETSIGNALS™…
juices flowing process, performance, unity

5. Client/Assignment Sampler
Client/Business Challenge Deliverables & Results
Arnold Palmer Enterprises: Securing Global companies aligned around approved brand strategy and positioning,
The Future portfolio management roadmap, design execution and guidelines.
Eastern Tea (Bromley’s Exotic Tea): New brand concept through to launch of 12 products: +30% sell-in vs. forecast
Cutting Through In A Crowded Category across food service and specialty channels.
Liberty Science Center: Re-Inventing Over-arching brand strategy through to multi-channel marketing; chosen by
For The Future Parents Magazine as one of top 10 science centers in U.S.
NFL Consumer Products: Relevancy Three years of new (above forecast) revenue streams through new apparel brand
Beyond The Field launches – brand development through to retail, online and integrated campaigns.
Palomar (PaloVia Skin Renewing Laser): New (first-of-its-kind) consumer entry; brand vision and positioning, name, logo
A First In Personal Care and tagline, packaging, in-store, new e-commerce website, print and social media.
Reckitt-Benckiser: A More Dominant Approved portfolio optimization (laundry care); new product ideas for optimization
Competitor and testing (Chore Boy).
Fairmont Hotels: Creating A New New Willowstream Spa brand launch (positioning, naming, branding, offline/online
Destination presence); now across six continents.
Reading Hospital and Medical Center: Various service line campaigns including Women’s Services, Oncology, Cardiac;
Driving Engagement & Acquisition each one exceeding website visit, call center and patient acquisition goals.
Summit Brands (Appliance Cleaners): Brand, packaging and communications strategy across Appliance Cleaning
Portfolio Strategy & Optimization Brands portfolio.
Sun Chemical: New Brand Launch SMARTColour Brand Color Management System positioning, architecture, logo,
design, messaging.

6. Trajectory
20 Community Place
Morristown NJ 07960
973-292-1400
www.trajectory4brands.com
Contact: Eric Brody, President
eb@trajectory4brands.com