1. SIX
WORST SALES
TRAITS
www.ebsta.com @ebstahq linkedin.com/company/ebsta
THE

2.
Are you really listening or just waiting to speak again? Your prospects
know the difference, do you?
NOT LISTENING

3. You wouldn’t buy a car from your green grocer or vice versa.
You won’t sell if you don’t know the product inside out.
POOR PRODUCT KNOWLEDGE

4.
Step away from your sales pitch, stop interrupting and listen to
your prospect. Make it a two way conversation.
BEING BORING

5. Turn your sales calls into a
game.
If you can get the prospect to
speak for the majority of the call
you have won.
Play to their ego!
TOP TIP!

6.
LEADING QUESTIONS
A prospect knows exactly what you’re doing. Leading questions
lead to assumptions. Have an open conversation.

7.
Put yourself in the customers shoes to really understand the value
of the sale. Relate to their field of work and build a relationship.
A LACK OF EMPATHY

8.
ASKING FOR A SOLUTION
You are selling the solution, don’t ask how they want the problem
solved!

9.
SECONDS OUT!
Put what you have learnt into practice
and knock out your targets.
www.ebsta.com

10. SEVEN
REASONS WHY YOUR
CRM ISN’T WORKING…
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