Andy Joohyun Lee
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Personal Information
Organización/Lugar de trabajo
Korea Korea, South
Ocupación
Head of Digital, Head of Marketing at CJ E&M
Sector
Advertising / Marketing / PR
Sitio web
ecarus.me
Acerca de
Andy has been building his career around digital and social network marketing. He received his MA (1998) and PhD (2003) degrees on interactive advertising from Michigan State University. While digital marketing was still at its early stage, his dissertation featured a keen insight as it focused on the core traits of digital marketing communication rather than typical digital "advertising." The dissertation explained how the power of "user interactions" will change conventional marketing. It won the Best Dissertation Award from AAA (American Academy of Advertising).
At Cheil Worldwide, he applied his knowledge and beliefs to the real-world marketing and led various successful digital camp...
Etiquetas
marketing
digital marketing
sphere
tand
storysmith
data
korean
brand journalism
social media marketing
native ad
content marketing
babolat
fiat live store
beats
intel
project daniel
pay per laugh
megafaces
cannes2014
innovation
beats music
consumer-driven marketing
empower
empowerment
digital
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