Simple ways to start a business now - Valeria Hedman

2. 2 / 25

3. 3 / 25
TheIvyHouse2003

4. 4 / 25
Understanding communication
• Where does work come from?
• How do we get clients?
Building an identity
• How do we present work?
• How do we promote work?
• How do we make ourselves noticed?
Look at connections
• What are networks good for?
• How do I use them?
• How do I expand my network?
CONTENTS

5. 5 / 25
Wheredoesworkcomefrom?
80%
EXISTING
CLIENTS
15%
NEW
CLIENTS
5%
YOU
UNDERSTANDING COMMUNICATION

6. 6 / 25
How do we get our clients?
70%
RECOMMENDATIONS
20%
DIRECT
CONTACTS
10%
WARM
LEADS
UNDERSTANDING COMMUNICATION

7. 7 / 25
• Set up studio website - online portfolio
• Send online newsletters
• Write direct emails
How do we present work?
BUILDING AN IDENTITY

8. 8 / 25
BUILDING AN IDENTITY

9. 9 / 25
News Item #1
New work released
News Item #2
We had a studio event
– thanks for coming!
News Item #3
Will be speaking
– come along!
News Item #4
Project is going well
- press angle
Contact details
Forward this email
Unsubscribe from list
BUILDING AN IDENTITY

10. 10 / 25

11. 11 / 25

12. 12 / 25
How do we get noticed?

13. 13 / 25

14. 14 / 25

15. 15 / 25

16. 16 / 25

17. 17 / 25

18. 18 / 25
Support
Ideas
Contacts
Pair of
hands
Suppliers
Knowledge
Services
Recommenda-
tions
WORK
Collaborations
Inspiration
Access
to other
networks
networks

19. 19 / 25
Wheredoesworkcomefrom?
80%
EXISTING
CLIENTS
15%
NEW
CLIENTS
5%
YOU

20. 20 / 25
BIRDWATCHING
- A SOCIAL ENTERPRISE
network
EVENTS
RESOURCESHOWCASE

21. 21 / 25
BIRDWATCHING - THE TALENT SHOWCASE

22. 22 / 25
BIRDWATCHING - THE EVENTS

23. 23 / 25
BIRDWATCHING - THE GLOBAL NETWORK

24. 24 / 25
• Work comes through your networks
• How to identify & present yourself
• How to use online tools to keep expanding
your network and grow your business
SUMMARY

25. 25 / 25
Thankyou.
www.TRANSFERSTUDIO.CO.UK
VALERIA@TRANSFERSTUDIO.CO.UK