Running events to promote or create work - Della Tinsley, Designer-Maker & Owner at East London Design Show Part of Enterprise Week 2010

1. Running events to promote or
create work
Enterprise Week 2010
Della Tinsley
Director

2. East London Design Show (ELDS) along with its sister
company Momentous Events is a design-led organization.
ELDS was conceived by glassmaker and interior designer
Della Tinsley and Photographer Gideon Cleary. For the
past 16 years the ELDS team have created and managed
a diverse range of projects, including international
travelling showcases, fashion shows, trade and retail
events.
With a passion for design the team has built an enviable
reputation and has significant experience designing and
staging successful shows and design events

3. Our business aims to
• Create distinctive and individual events.
• Raise the profile of, and promote Britain as a centre of
excellence in design.
• Provide a direct interface between the designers, the buying
public and specialist trade and media contacts.
• Generate contracts, sales, commissions and opportunities for
the businesses exhibiting.
• Generate publicity and exposure for the businesses exhibiting.
• Promote new technology and materials within the industry.
Specifically focusing on ethical, sustainable and renewable
materials
• Build links with design education providers and institutions
with access to new technology particularly those who have a
strong ethos around ethical, sustainable and renewable
materials

4. The team brings to each project experience and resources in
• To engage people locally, nationally and internationally
• To harness their creative energy and inspire them
• To provide a memorable and positive environment with
participants going home feeling that have experienced
something new.
• Create a stimulating challenging activity that encourages
people to try new things, make new friends and have a sense of
civic pride.
• Engage designers and Artists within the community creating
placements
• Commission and Support emerging Artists, performers and
designers
• All aspects of designing and building exhibitions and events
• Extensive database of designer makers, artists, contractors
and suppliers
• Extensive press and media database
• Detailed knowledge of the current art, design and craft world
• A sense of humour and balance

5. is a major event that profiles the best of Britain’s product,
interior and fashion designers at Shoreditch Town Hall,
London. The 16th East London Design Show will take
place in December 2009 and is an established key design
event in the area.
ELDS was set up by Della and her partner Gideon Cleary
in 1994 to offer the nascent hotbed of design talent in
east London an opportunity to reach consumers directly.
The event has since gone from strength to strength, with
over 120 designers taking part last year.

10. An exhibition of over eighty of the country’s most exciting contemporary
jewellery designers . The hub of London Jewellery Week (6-12 June)
with a showcase at Victoria House, Bloomsbury.
Open to the public and trade, Treasure celebrates innovation in jewellery
design, showcasing pieces made using cutting-edge technology and
unusual materials, alongside those who engage in ethical and
sustainable work practices. For many, jewellery is more than the
creation of individual pieces ready-to-wear and Treasure is keen to
evolve the debate around the boundaries between jewellery, sculpture,
art and design

12. QuickTime™ and a
decompressor
are needed to see this picture.

13. QuickTime™ and a
decompressor
are needed to see this picture.

14. QuickTime™ and a
decompressor
are needed to see this picture.

15. QuickTime™ and a
decompressor
are needed to see this picture.

16. Our Vision
• To maintain affordable, accessible, friendly shows and
events for designers and visitors.
• The show to find tomorrow talent today alongside superb
design from established and respected designer makers
• Interactive and family friendly………….
• A refreshing alternative experience to the humdrum
conformity of the high street.

17. When we select designers we make sure:
• The timing is right for your business
• The product will appeal to the ELDS audience
• ELDS is the right place to showcase your personality
and the personality of your business
• In the run up to the show we help exhibitors plan
effectively to make the most of the show

18. Why you should create events
• To generate sales
• To expand into new markets
• To launch a new product
• To meet new and existing clients
• To achieve brand awareness and
positioning

19. Why you should create events
• It offers you an opportunity to create your
own retail environment for the duration of
the show
• It is a great chance to see your competitors
in action
• A great opportunity if you have a new
product to test the market and get valuable
feedback
• Are the colours/size/materials right ?
• Is the price right ?

20. Your USP . . Unique selling point !
• It is what makes the services and
products from you special and unique
• It is usually your biggest selling
feature
• It will make you stand out from the
competition
• It may persuade a customer to buy
from you rather than someone else

21. Main Audiences
•Design Conscious public
•Partners & Sponsors
•Exhibitors Clients
•Press & Media
•Collectors
•Trade buyers

22. • Be focused on what your goals are for a show and
you will have a better chance of achieving it.
• Prioritise: what is the most important thing you
can do?
• Prepare
• Plan the stand
• Promote

23. Thankyou
This year ELDS is supported by
QuickTime™ and a
decompressor
are needed to see this picture.