Let's get phygital! Slides from the first Eccomplished Digital In-Store Transformation Showcase (July 2013). Showcasing two technologies that are reinventing retail spaces and the in-store customer experience by combining the digital and physical retail worlds.

1. 11 July 2013 Digital in-store
transformation
showcase

2. Stephen Millard
Fergal Downey
Sean O’Sullivan

3. Let’s get phygital
Digital
transformation of
retail is moving at an
incredible space
Strategic
imperative for
retailers to re-invent
their retail footprint,
while maximizing
brand value of
physical stores
Intense
competition to
serve, engage and
retain customers

4. What’s in it for you?
Creating a “new retail”
future for your clients
Extending your reach into
the physical world
Generating revenue
Strengthening
relationships
Technology is blurring the lines between
online and offline commerce and a 'new
retail' environment is emerging.
– eBay on their partnership with
Kate Spade Brands

5. The ChallengeAbout
Eccomplished
Working exclusively with
emerging retail technology
companies
Accelerating successful market
entry and creating a platform
for international growth
Engaging new entrants with
complementary technologies
and partners and building
engagement with retail
decision makers
Providing a unique
combination of expertise,
retail knowledge and industry
relationships

6. A selection of
our clients

7. About BoscaBox
BoscaBox is an Android based in-store digital media platform that
allows businesses build a network of displays for a fraction of the
costs associated with traditional DOOH media solutions.
BoscaBox allows clients update, monitor, and manage a range of in-
store applications from a single online management platform.
BoscaBox integrates directly to example Magento or Demandware
or via rich product feeds through Intelligent Reach

8. OFF = ON ENGAGE NETWORK
Developing interactive
tools to help
customers
choose the
product that
suits them.
Building an
In-store
Digital Network
Manage the solution
through our web app
to 10 or 800 stores.

9. About LocalSocial
In-store engagement
DelightRewardEngage
► Greet on arrival
► Walk-in points and
offers
► Start the conversation
► Offers based on where
you are in the store
► “Hands-free”
promotions
► Zone based rewards
► Integrate identity (Store
card, social)
► RAOK
► Real time signals

10. Use LocalSocial
Library in you app
Configure Location
Offers, Loyalty and more
at LocalSocial Cloud
Beacons
Deploy,
promote &
measure
Push-pull

11. Added advantage for the retailer of a facebook
connection with the customer, and a true example of
creating a seamless online and offline experience.
Customer enters
the store
The staff
member can
then go to the
customer who
needs
assistance
The staff
member can
use this to be
the customer’s
"personal
shopper" for
those items
Screen features
QR/NFC
incentive to
download app
with one tap
and start to gain
rewards
This opens an
image of the
product in
Facebook - they
can add a
message and
share/message
e.g. "what does
everyone think of this
top?" or "Will I
get these tiles?”
The customer
taps their phone
on the screen
using a QR code
or NFC
When the
customer finds
something they
like they send
the detail to
staff member’s
tablet
Customer shops
the lookbook on
a large digital
display
Customer
approaches
the screen
Points
awarded

12. The staff member
can become the
customer’s “personal
shopper” for those
items
Consumer is
rewarded for this
interaction.
When the customer
finds something they
like, they can send
detail to staff
member, and ask for
help
Customer enters the
store and the app is
opened by beacon
The customer is
incentivised to
engage with screen
and browse
Customer shops the
lookbook on a large
digital display
The customer can
send same details to
friends on social
media (Facebook) –
can “phone a friend”
while in store
e.g. "what does everyone
Think of this top?" or ”
Will I get these tiles?”
Added advantage for the retailer of a facebook
connection with the customer, and a true example of
creating a seamless online and offline experience.
Points
awarded
Points
awarded

13. The look book
Clear call to action buttons
High Res images of look
taking up most of the
screen
High Res, large format
screen in portrait mode
Simple, bright navigation

14. The look book
Slide out detail
Share it through Social
Media
Slide out detail
Navigation through the
Lookbook
Call a member of the staff
to shop for you

15. Demonstration of
proximity in action

16. #letsgetphygital
stephen@eccomplished.com
sos@mylocalsocial.com
fergal@boscabox.com
@eccomplished
www.eccomplished.com