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Branding session

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Publicado el

Online Branding Campaign
By
Muhammad Omar

Publicado en: Educación
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Branding session

  1. 1. BEFORE WE START DON’T USE TEMPLATES DON’T SEND PRESENTATIONS OVER EMAIL – MEET THE CLIENT/MANAGER ALLIGN WITH THE BRIEF/ VISION
  2. 2. CREATE AWARENESS INFLUENCE CONSIDERATION GROW LOYALTY & RETENTION DRIVE SALES DIGITAL MARKETING STRATEGIES
  3. 3. CREATE AWARENESS INFLUENCE CONSIDERATION GROW LOYALTY & RETENTION DRIVE SALES DIGITAL MARKETING STRATEGIES
  4. 4. SITUATION ANALYSIS TARGETED AUDIENCE CAMPAIGN OBJECTIVES CAMPAIGN STRATEGY CAMPAIGN TACTICS CAMPAIGN EVALUATION & MEASUREMENT INVESTMENT QUOTATION PLAN BUILDING BLOCKS
  5. 5. SITUATION ANALYSIS
  6. 6. COMPETITIVE ANALYSIS LOCALIZATIONCUT IT SHORT TOOLS VS MANUAL ANALYSIS VISUALIZE TRACK USERS BEHAVIOUR TALK NUMBERS
  7. 7. EXAMPLES
  8. 8. TOTAL ENGAGEMENT ON USER POSTS TOTAL ENGAGEMENT ON USER POSTS of total engagement on your page 8.0% 98 interactions MOST ENGAGING USER POST MOST ENGAGING USER POST "huawei ascend d1 quad ???? ????? ?? ??? ????? ??????? ??????" by Ayman Mohamed (6 interactions) 0 1 2 3 4 5 6 7 8 9 0 2 4 6 8 10 12 14 16 TotalEngagement UserPosts Engagement on User Posts User Posts Engagement on User Posts (The users whose posts on your wall have received the most engagement) (The users who have posted most frequently on your wall) (The users who have commented most frequently on your wall posts) 7 7 6 5 5 5 5 5 5 5 ????????? ???? Mohamed Zizo Hamila Mohamed Ayman Mohamed Sara Shabara Hassan Aboelhamd Ahmed Ali Emara Maher Moustafa Masaoud Elnabwy ???? ?????? Top Users by # of Comments 6 6 5 5 4 4 3 3 3 3 Omar Yasser… Ayman Mohamed Mohamed A.… Habiby Megahed Mohammed Saeed Osama Taha Ashraf Magdy M.m. Noshy Mido Mosad Maher Moustafa Top Posters by Total Engagement 3 3 2 2 2 2 1 1 1 1 Mohamed Elzayat Omar Yasser Ahmed ??? ????? Ashraf Magdy M.m. Noshy Mohammed Saeed Abdeaal Ahmed Rami Agha ?tl?k ??ml?k Bl?ck ???? ???? ????? Top Users by # of Posts EXAMPLES
  9. 9. SCREENSHOTS FROM A SITUATION ANALYSIS IN DIAPERS INDUSTRY EXAMPLES
  10. 10. TARGETED AUDIENCE
  11. 11. YOU AREN’T THE TARGETED AUDIENCE YOU ARE NOTTHE TARGETED AUDIENCE 2 RULES OF THE TARGETED AUDIENCE
  12. 12. GEOGRAPHIC GENDER AGE MARITAL STATUS INTERESTS BUYING PERSONA
  13. 13. SCREENSHOTS FROM A TARGETED AUDIENCE OF A BRAND IN MOBILE INDUSTRY EXAMPLES
  14. 14. CAMPAIGN OBJECTIVES
  15. 15. SPECIFIC MEASURABLE ACHIEVABLEREALISTIC TIME-BASED
  16. 16. SCREENSHOTS FROM OBJECTIVE STATEMENT OF A WEBSITE IN SPORTS PUBLISHING/MEDIA INDUSTRY EXAMPLES
  17. 17. CAMPAIGN STRATEGY
  18. 18. AS A POSITION WIDE SCOPE LONG TERM LIST OF 3-5 POINTS
  19. 19. CAMPAIGN TACTICS
  20. 20. INCLUDE DETAILED ACTIONS NARROW SCOPESHORT TERM
  21. 21. CREATIVE DIRECTION
  22. 22. START FROM THE ONLINESS STATEMENT KEEP IT SIMPLE WHAT CUSTOMERS WILL FEEL/THINK/ ACT USE FACTS USE DETAILS HEAD TO HEAD VS. HEAD TO TAIL GET INSPIRED FROM OTHERS’ WORKS
  23. 23. SCREENSHOT FROM A CREATIVE DIRECTION SLIDE EXAMPLES
  24. 24. MEDIA CHANNELS CREATION, PLANNING & OPTIMIZATION
  25. 25. MEDIA ACTIVATION CHANNELS SOCIAL NETWORKS PORTALS GOOGLE DISPLAY NETWORK
  26. 26. ADS ON SOCIAL NETWORKS EXAMPLES
  27. 27. ADS ON PORTALS EXAMPLES
  28. 28. ADS ON GDN EXAMPLES
  29. 29. BRANDING • CREATING BUZZ • ALL MEDIA CHANNELS • BIG BUDGET POSITIONING • COMMUNICATING DIFFERENTIATION • OPTIMIZED MEDIA CHANNELS • CUSTOMIZED BUDGET ENGAGEMENT • BRAND TOP OF MIND RECALL • SELECTIVE MEDIA CHANNELS • CUSTOMIZED BUDGET MEDIA PLANNING
  30. 30. EXAMPLES SCREENS SHOTS FROM A MEDIA PLAN:
  31. 31. CONTENT MANAGEMENT STRATEGY
  32. 32. EXAMPLES SCREENS SHOTS FROM A CONTENT MANAGEMENT STRATEGY:
  33. 33. CAMPAIGN EVALUATION & MEASUREMENT
  34. 34. EXAMPLES SCREENS SHOTS FROM A KEY PERFORMANCE INDICATORS SLIDE: KEY PERFORMANCE INDICATORS OPTIMIZATIION
  35. 35. INVESTMENT QUOTATION
  36. 36. EXAMPLES SCREENS SHOTS FROM AN INVESTMENT QUOTATION: ITEMIZED SHOW THE VALUE WHY ARE YOU EXPENSIVE?
  37. 37. CASE STUDIES

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