#ESPC14 Keynote -- Make Social Successful
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This document discusses making social media successful in organizations. It notes that organizational success with social media is fundamentally a leadership and management challenge rather than just a technology implementation. The document outlines that a social media strategy should focus on three components: people, processes, and technology. It provides examples of Microsoft technologies like Yammer, SharePoint, Office Graph and Groups that can help organizations work more like a network by listening, adapting, growing business. The document emphasizes measuring social media usage and surfacing data to understand user needs and behavior.
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#ESPC14 Keynote -- Make Social Successful
- 1. Make Social Successful Christian Buckley and Mark Kashman www.sharepointeurope.com
- 2. Christian Buckley Chief Evangelist & SharePoint MVP cbuck@metalogix.com www.Metalogix.com www.buckleyplanet.com in/christianbuckley @buckleyplanet Tweet this talk #ESPC14
- 3. Mark Kashman Senior Product Manager mkashman@Microsoft.com www.Microsoft.com office.microsoft.com/en-us/sharepoint/ /pub/mark-kashman/25/10b/113 @mkashman Tweet this talk #ESPC14
- 6. “Organizational success with social media is fundamentally a leadership and management challenge, not a technology implementation.” The Social Organization, Bradley and McDonald (Gartner)
- 7. Three components to your strategy: People Process Technology
- 8. The world has become a giant network #worklikeanetwork
- 9. Yet, we continue to work like we always have #worklikeanetwork
- 10. Work like a network #worklikeanetwork Listen to conversations that matter Adapt and make smarter decisions Grow your business Seamless social experiences across familiar applications, all delivered on an enterprise-grade platform
- 11. Oslo, Office Graph, and Groups demo
- 13. On Premises Cloud AD Azure AD
- 14. THE ON PREM EXPERIENCE demo
- 17. Social is about surfacing data
- 18. Watch, talk, and listen to your users
- 20. What end users want What the tools provide Business Value
- 21. You cannot manage what you cannot measure.
- 23. Laying the foundation Yammer Guidance Yammer & SharePoint On-Prem Integration Yammer for Dynamics CRM Yammer Default in Office 365 Yammer App for SharePoint Windows 8 & Windows Phone Apps SSO & DirSync Guidance Starting Document Conversations (“Post”) Simplified Login SharePoint Service Pack 1 2013 2014 Yammer Enterprise in Office 365
- 24. The future of social…
Notas del editor
- Christian – Back in the mid-1990’s, I was part of a shared services team in IT at Pacific Telesis, part of one of the largest telephone companies in the world…..Talk about the scope of our datacenter consolidation efforts, and how we relied on a very expensive conference line to keep 40 to 50 people connected at all times.
- By the end of the 1990’s, instant messaging had become the standard for team and personal communication, even as email continued to grow. But we were still moving from a world of asynchronous communication tools, like pagers and a still rapidly expanding email model toward real-tie collaboration tools. But it was more than an increase in the speed of communication across teams and around the world – the formality of our communications lessened as we became more comfortable with the technology, and these tools slowly displaced the water cooler as the place we would go to talk about…everything.
- SharePoint 2010 also supports single sgn-on (SSO) with Directory Synchronization, and can access resources both on prem and online. However, you cannot share resources cross-farm, which means services like Search will present results side by side and not in a federated manner.SharePoint 2013 uses Oauth, which provides a server-to-server trust relationship, proviing federated search results. Likewise, this would allow BCS (Business Connectivity Services) to access data on prem and within Office365.
- I would put them in this order or priority. You always begin with the people – if you don’t design your platform, your experience with the end users in mind, they simply won’t use it. And the most beautiful, technically accurate and robust solution in the world is still a waste of time and money if, in the end, end users reject it. But second then is process – your alignment with business processes. Its about recognizing the value of your social interactions to your business. And finally, there is your technology platform.But let’s come back to these points in a few minutes. Let’s first talk about where we are with the technology, and bring everyone up to speed with the announcements made at the SharePoint Conference in Las Vegas back in March, and then from there have a discussion about how these things come together to enhance and enable your people and processes.
- We’ve talked about Microsoft’s vision for the future of the technology, and reviewed some of the options for organizations still on prem, or beginning their journey toward the cloud using social as their first step. But the technology is irrelevant if you do not start your journey by thinking about the user experience. Ultimately, the social experience is about tapping into the wealth of knowledge within each one of us, and surfacing our content, our ideas, and our perspectives.
- One of the most powerful aspects of any knowledge management or collaboration platform is its ability to surface data that is otherwise hidden, unshared, lost.
- To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements. Where are people collaborating? Who is (and isn't) participating? How much content is being shared?Where is it working, and where is it not?Why are some teams more successful than others?Where do tools make sense versus team culture?What can you do to support your Power Users?