2. 1. 2. 3. 4. rethink assess communicate design investigate the internal and external drivers for packaging, product or service (re)design. these drivers could include legislation, customers, new technology, competition. assess the environmental impacts of the packaging and product. map the life cycle so you understand where these impacts occur. identify where materials and energy is used and where waste is produced. select ecodesign strategies that will allow designers to tackle the main environmental impacts. explore the compromises and trade-offs. involve others from marketing, sales, production, purchasing. develop a clear brand and marketing strategy to reflect and communicate the environmental improvements. consider how the packaging will impact upon the brand.
8. in the UK, growth in ethical ethical consumerism is now worth £32.3 billion a year Co-operative Bank Ethical Consumerism Report November 2007.
9. 1. Greenest Americans: Everything is connected, and our daily actions have an impact on the environment (9%) 2. Ungreens: Environmental degradation and pollution are inevitable in maintaining AMerica's prosperity (3%) 3. Compassionate caretakers: Healthy families need a healthy environment (24%) 4. Proud traditionalists: Religion and morality dictate actions in a world where humans are superior to nature (20%) 5. Murky Middles: Indifferent to most everything, including the environment (17%) 6. Antiauthoritarian Materialists: Little can be done to protect the environment, so why not get a piece of the pie (7%) 7. Driven independents: Protecting the earth is fine, as long as it doesn't get inthe way of success (7%) 8. Cruel Worlders: Resentment and isolation leave no room for environmental concerns (6%) 9. Borderline Fatalists: Getting material and status needs met on a daily basistrumps worries on the planet (5%) 10. Postmodern Idealists: Green lifestyles are part of a new way of being (3%)
