Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europa. Com Kurt Peters

1. Interes'ng
things
US
online
retailers
have
done—that
you
can
do,
too
Kurt
Peters
Execu've
Editor
Internet
Retailer

2. Source:
Internet
World
Stats,
2011
Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
U.S.
Online
Retail
Sales
Internet
Users,
$250
Worldwide
$200
(000,000)
$222
$150
$194
4000
$139
2000
$100
0
$50
1991
2001
2011
1996
2006
$-­‐
2008
2010
2011
The
largest
dominate
the
market:
Total
Top
500
sales
in
US:
$155.7
billion
Total
Top
500
sales
worldwide:
$180
billion

3. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
Consumers
buy
a
broad
range
of
products
from
US
online
retailers:
Top
categories:
Mass
merchants:
$52.8
billion
Computers/electronics:
$28.8
billion
Apparel
and
accessories:
$22.2
billion
Office
supplies:
$16.3
billion

4. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
Back-­‐to-­‐school
shopping
Where
parents
are
buying
Online
54%
(+33%)
Discount
Stores:
92%
(-­‐3%)
Office
Supply:
45%
(-­‐5%)
Catalogs
29%
(-­‐6%)
Department
Stores:
50%
(-­‐8%)
Specialty
Retailers
30%
(-­‐10%)
(Source:
Brand
Keys)

5. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
The
new
La'n
America
Top
300
Brazil
E-­‐
commerce
Sales
Growth
2011:
$10.7
billion
2012:
$12.2
billion
2013:
$14.6
billion
2014:
$17.2
billion
2015:
$19.9
million
2016:
$22.8
million
2017:
$25.6
million
hWp://www.internetretailer.com/laXn300/

6. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
Amazon
same-­‐day
delivery
1.
BalXmore
Boston
Chicago
Indianapolis
Las
Vegas
New
York
Philadelphia
Phoenix
SeaWle
Washington,
D.C.

7. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012

8. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
2.
Amazon
Prime:
19%
of
Amazon
customers
32%
of
sales
Shop
at
Amazon
twice
as
o]en:
4.12
Xmes
per
month
vs.
2.13
for
non-­‐Prime
customers
Source:
eDataSource

9. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
3.
The
importance
of
mobile
Advanced
devices:
Media
tablets,
smartphones,
portable
media
players/MP3s,
and
portable
gaming
devices
Nothing:
30.3%
1
device:
18.2%
2
devices:
16.1%
3+
devices:
35.4%
Source:
ABI
Research

10. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
3.
The
importance
of
mobile
2
significant
mobile
facts:
•
40%
of
consumers
who
switched
carriers
did
so
TO
GET
A
BETTER
DATA
PLAN
•
50%
of
sales
at
Rue
La
La
in
a
recent
day
took
place
on
mobile

11. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
3.
The
importance
of
mobile

12. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
3.
The
importance
of
mobile

13. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
What
makes
you
4.
STAND
out
Starbucks
Patagonia

14. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
Use
social
networks
5.
to
your
advantage
35%
of
traffic
comes
from
Facebook

15. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
Use
social
networks
5.
to
your
advantage

16. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
You
can't
predict
the
future.
All
you
can
do
is
invent
it.
-­‐-­‐Frederik
Pohl

17. Kurt
Peters,
Execu've
Editor
Internet
Retailer
Aug.
25,
2012
Thank
you!
Muito
obrigado!
kurt@ver'calwebmedia.com
For
a
free
digital
sample
of
Internet
Retailer
magazine,
go
to:
hWp://bit.ly/NGuKiM