1. The bottom line

2. strategy

4. product
leadership

5. Infrastucture
(cost)
leadership

6. customer
intimacy

8. segments

12. Understanding your customer
$$ !!

13. Promises (the internal part)
zeithalm

14. the customer (the external part)

15. XPLANE empathy model

16. The Atida case

17. Recap
Customers are an important part of the businessmodel
source of revenue
relations become more important
at the edge of scope
XPLANE
Looking at your product through the customers eye
what does he see, hear, think/feel, say/do?
does it all fit with the model?

18. Next week
Decisionmaking