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-------------------------------

designing the
new enterprise

-------------------------------

2013-10-24

-------------------------------

5. Data Science Day
Berlin

-------------------------------

Milan Guenther
Partner, eda.c
Paris
mobile assistence

besides the common display of the fuel consump-

measures can be calculated.

driving

the driving surface can be analysed.

thus bluetrack does not only promote an environ-

for volkswagen
wolfsburg

bluetrack is a mobile platform where volkswagen
drivers analyse their driving data. hints on energy
saving and good driving styles help them to improve their fuel economy. exchange of information
and group challenges with other members of the
bluetrack community give an additional incentive
to improve individual driving behaviour.

municate green technologies and strenghen the
brand image of a sustainable company.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -system-for-sustainable - - -tion, - - - - - - -tyre pressure - - the condition-of - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ------ - values like - - - - - - - or - - - - - - - -

about eda.c

We are a Strategic Design Consultancy. driving behaviour, but also commental friendly

We are working at the intersection of organisational identity,
architecture and experience. We combine a design-led approach
with a business mindset and technical expertise to create and
retain enterprise-people relationships for our clients.

dennis middeke
2009

tangible business
intelligence

seamless interaction
support of with decisional data
collaborative
decision-making
for sap research
walldorf
milan guenther
2008

overview of activated
challenges

sap is the largest software company in europe
and the third largest in the world. the company
provides business software and solutions.
tbi, a project for sap research, is a pioneering
user experience design project, enabling the user
to easily interact with business intelligence applications and to explore multi-dimensional data
spaces.

smartphone is a tangible interface that relies on
the system used as
monitor in the cabin physical objects instead of
direct interaction with

simulations, and exp
tbi was designed in a
working closely toge
gence professionals

using extensive proto
simple paper/woode
prototype, the conce

the result is a vision
collaborative intellige

common user interface peripherics.
it enables people that are not or only partially
served by todays business intelligence and analytics tools to directly enter complex queries, perform

selecting candidates
to view together from a
tablet device

analysis display
© 2010 eda.c. all rights reserved

drill-down into the
detailed numbers
the
new
enterprise

-------------------------------------------------------------------------------------------------------------------------
------------------------------

01
data,
unleashed
-----------------------------

02
design
challenges
-----------------------------

03
enterprise
design
------------------------------

01
data,
unleashed
-------------------------------

trends

----------------------------------------------------------------------------------------

BIG
DATA
?

our client

us
--------------------------------------------------------------------------------------------------------------------------

big data gone wrong
-------------------------------

trends

----------------------------------------------------------------------------------------

big mobile service data
on-demand agile cloud
byod always on social
business apps!
?
??

our client

us
--------------------------------------------------------------------------------------------------------------------------

everything, everywhere, all the time
--------------------------------------------------------------------------------------------------------------------------

smart enterprise

Do this:
hire
fire
merge
sell
buy
expand
consolidate
quit
--------------------------------------------------------------------------------------------------------------------------

cupcakes
-------------------------------------------------------------------------------------------------------------------------

“your call is important to us”
-------------------------------

corporate
behaviour

----------------------------------------------------------------------------------------

€

# Transactions
ra
te

Aw

kw
ar
dn
es

s

A

or
po

corporate
behaviour

----------------------------------------------------------------------------------------

C

-------------------------------

# Transactions
------------------------------

02
design
challenges
-------------------------------------------------------------------------------------------------------------------------

design can help!

service design
content strategy
communication design
user experience design
mobile interaction design
information architecture
interior architecture
-------------------------------

limited design

----------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------------

design & innovation
ra
te

Aw

kw
ar
dn
es

s

A

or
po

corporate
behaviour

----------------------------------------------------------------------------------------

C

-------------------------------

# Transactions
------------------------------

02
enterprise
design
-------------------------------

design in the
enterprise

--------------------------------------------------------------------------------------Investors

Enterprise

Organisation

Suppliers

Sales
Channels

Partners

Customers
-------------------------------

enterprise
design

--------------------------------------------------------------------------------------Investors

Enterprise

Organisation

Suppliers

Sales
Channels

Partners

Customers
-------------------------------------------------------------------------------------------------------------------------

the new enterprise

market
distant
mass
mobile
siloed
greedy
analytical
controlled

customer
close
personal
contextual
holistic
sensitive
experiential
networked
BIG PICTURE

identity

architecture

experience

ANATOMY

actors

touchpoints

services

content

FRAMES

business

people

function

structure

DESIGN SPACE

enterprise
design
framework

----------------------------------------------------------------------------------------

communication

information

interaction

operation

RENDERING

-------------------------------

signs

things

places

organization

technology
--------------------------------------------------------------------------------------------------------------------------

the process

1

2

3

4

5

6

7

Prepare

Discover

Define

Ideate

Validate

Implement

Deliver

Small iteration

Big iteration
--------------------------------------------------------------------------------------------------------------------------

the actual process
Divergent Models
Abstract > Detailed
Understand & Explore

Convergent Models
Detailed > Abstract
Think & Define

Divergent Models
Abstract > Detailed
Make & Create

Convergent Models
Detailed > Abstract
Show & Tell

5
Validate
4
1

Ideate

Prepare
2

3

6

7

Define

Implement

Deliver

Discover
Small iteration

Big iteration

Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council.
-------------------------------

a space of
intermingled
aspects

----------------------------------------------------------------------------------------

Ideas

Constraints
Questions

Opportunities
Concerns
--------------------------------------------------------------------------------------------------------------------------

behave like a
human being!
--------------------------------------------------------------------------------------------------------------------------

save the date
1st INTERSECTION
conference on
strategic design
paris
april 17+18 2014
--------------------------------------------------------------------------------------------------------------------------

eda.c
enterprise design
associates. consultancy
milan guenther
partner
+33 9 7044 7778
www.eda-c.com
@eda_ _c

www.intersectionbook.com

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Designing the New Enterprise - 5. Data Science Day Berlin 2013