Just a quick introductory presentation on how GIS and its related technologies can be applied in the charity, not for profit and fundraising sectors.

1. GIS for CharitiesAn Introduction Edward Kemp October 2011

2. What is a GIS? GIS stands for Geographical Information System. It is made up of: Hardware Computers, Printers, Scanners, Monitors GIS Software Commercial (ARCMap) Open Source (Free) (QQIS) Data (Management and Storage) Geographical locations (grid references, postcodes) Descriptive attributes (name, colour, size, description) People (Stakeholders) GIS professionals Clients GIS for Charities 2011

3. What is a GIS? Source: Ward Computer Services Inc. http://gis.wardcomputerservices.com/aboutgis.html

4. What can a GIS be used for? Represent data Visually map geographically located data Combine data Overlay different sets of data such as household income and shopping habits this adds value and creates new information Interrogate data Ask questions such as, which areas have a household income greater than the national average? Perform spatial analysis Are there areas that car ownership levels are lower than would otherwise be expected? How many people live within 5 miles of this event? GIS for Charities 2011

5. Why GIS in the charity sector? 4 ways GIS can add value to your organisation

6. 1. It helps raise awareness Map areas of poverty or disease. Pictures always provide a greater impact than just numbers Use maps to demonstrate why donations/ funding are needed Target awareness campaigns to areas that have lower than average levels of donor activity Demonstrate through maps and analysis where donors money is being spent Interactive web maps can help the public visualise what campaigns are going on and where as well as where their money will be spent GIS for Charities 2011

7. 2. It enhances your event and campaign plans Map local facilities and volunteers to effectively co-ordinate events Map and analyse donation patterns before and after event Compare the results from different parts of the country what works best and where Locate campaigns where they will have the greatest impact in terms of potential donors and utilise levels of awareness. This uses campaign funds more effectively. GIS for Charities 2011

8. 3. It allows donor and membership analysis Perform basic mapping and spatial analysis techniques Where do your major donors live and why? Analyse the timing and sizes of donations (reveal patterns) Combine with other datasets such as UK census information to add further value to the data Which areas have higher levels of donation and why? GIS for Charities 2011

9. 4 It helps secure grants for projects Enhance your grant applications Demonstrate why your grant is necessary through mapping socio economic, disadvantaged or minority groups highlighting areas of need Map and model the potential impact or your project/ campaign Present the results and show whether the project was a success GIS for Charities 2011

10. GIS is not expensive! Open source software such as QGIS means that powerful GIS analysis can be undertakenwithout expensive licence fees Open source software doesn't require specialist hardware and will run on your existing computers You can use your existing data held in excel spreadsheets, all you need is an address or postcode Maps and other census data are also available to download for free including Ordnance Survey maps and socio economic data GIS for Charities 2011

11. Example Projects Which areas would it be most beneficial to target with campaign x? Which areas of the country donate most often and why? In which area was our campaign most effective? Did some areas donate more than expected? Analyse the takings and sales from an organisations charity shops Enhance a grant proposal GIS for Charities 2011

12. In summary GIS can help the charity and fundraising sectors in many ways: It can help your organisation both internally and externally It can add value to your existing data and processes It can optimise any events/campaigns and the use of existing funds It can help promote your organisation to a variety of stakeholders from donors to grant providers GIS for Charities 2011

13. Contact If you have any questions or would like to talk about any possible projects you can contact me in the following way: Edward Kemp GIS for Charities Telephone: 0208 2851855 Mobile: 07932 627817 Email: gisforcharities@gmail.com All text copyright GIS for Charities 2011