Rip Gerber, President & CEO of LOC-AID, the world’s first and largest LaaS (Location-as-a-Service) provider, presented an overview of LBS for the Enterprise and discussed the demand drivers behind it. The LOC-AID presentation was at the Florida Venture Capital Conference which showcased companies that are capable of producing high rates of return for their investors.
2. Any device, any network, any location need
LOC-AID 100% OF EVERY MOBILE FOR ANY
LOCATES NETWORK DEVICE LOCATION
LOC-AID works
LOC-AID has built LOC-AID can reach LOC-AID can locate
everywhere.
the largest global 100% of network. over 500 million
Indoors or outdoors.
carrier footprint for For any mobile devices.
GPS or CELL-ID.
location data application. No GPS chip* needed.
High accuracy or
access. No app download.
Instant Locate
No user action.
On any platform –
2G, 3G and 4G.
The world’s largest location
gateway for enterprise LBS
2 * Over 80% of wireless devices are not “smart.”
4. How Do You Own Mobile Location?
1. Lock up Supply-Side
Build an inter-carrier gateway
2. Lead on Demand-Side
Focus on enterprise apps
3. Drive Volume, Value & Voice
Lead on Privacy and Location Service
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5. Phase 1: Build the platform in Miami
LOC-AID’s platform is hosted in
Miami, a Tier-IV facility with N+2
power and cooling infrastructure
with Terremark
Miami has been ranked as one of
the top-five best interconnected
cities in the world (ahead of San
Francisco)
LOC-AID selected Miami for its
numerous telecommunications
carrier facilities, fiber loops,
international cable landings and
multiple power grids.
8. Phase 1: Achieve cost advantage
LOC-AID Xchange Gateway
Technology Investment • $10M dollars and 180 man-years in R&D, development
and engineering
Stability • Two redundant systems
• Hosted in Tier IV data center
• 99.99% uptime
• Real-time alerting to operations team
Scalability • Standard platforms and open standards
• Virtualization and load balancing built in
• Low-cost platform and business model
• Increasing volumes drive operating efficiencies
Security • Extensive privacy framework already built
• Passed “blind” carrier audit in Q1 2010
Intellectual Property • One patent issued, four pending
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9. Phase 1: Locate any device
Network-Based App-Based
US Addressable Subs 290 M 50 M
Adoption Hurdle NO DOWNLOAD App Install, User Action
iPhone, Android, BB,
Platform-specific App NONE: ALL DEVICES
Win, Symbian
Speed 0-6 Sec 15-35 Sec
Accuracy 5 – 500m 5 – 100m
Indoor Coverage YES NO
Downtown Coverage Ubiquitous Spotty
Battery Drain NONE Severe
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10. How Do You Own Mobile Location?
1. Lock up Supply-Side
Build an inter-carrier gateway
2. Lead on Demand-Side
Focus on enterprise apps
3. Drive Volume, Value & Voice
Lead on Privacy and Location Service
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13. Phase 2: Focus on enterprise LBS
Demand drivers of Enterprise LBS. Value of a location look-up
Mobile fraud management Fraud Prevention
New Authentication and verification
Authentication
business
Resource tracking
models Verification
Monitoring “presence”
Analytics
Employee monitoring
Cost Tracking
Savings Asset tracking
Mobile Mktg
M2M
Geoservices
Proximity mobile marketing
Revenue Mobile analytics Consumer Apps
and Consumer geo-service Gaming
customer
growth Hyper-local search Social networks
Privacy management
0 1 2 3 4 5
Market value per ping
Source: Merrill Lynch, Frost & Sullivan, Berg Insight and LOC-AID analysis; April 2010.
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14. Phase 2: Build Pipeline
As of Q4 2010
Cloaked. Because
we don’t know all
of you (yet).
2009 2010 2011
15. How Do You Own Mobile Location?
1. Lock up Supply-Side
Build an inter-carrier gateway
2. Lead on Demand-Side
Focus on enterprise apps
3. Drive Volume, Value & Voice
Lead on Privacy and Location Service
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16. Phase 3: Beyond gateway services
CARRIERS ENTERPRISE CONSUMERS
Monetize capacity Increase app value Privacy management
On-ramp apps Mobile ROI/CRM LBS-centricity
Counter Google/Apple “Presence” disruption Tracking Data Mining
Focus Focus Focus
Build Platform Differentiation Universal access
Lock Up Supply New LBS Tools Data monetization
Integrate billing Pricing Advantage Market insight
Connect to Carrier Networks Build Customers and Drive Traffic Add Features and Grow Profits
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18. Phase 3: Gateway + privacy = ∑insight
Carriers Enterprise
$12bn $12bn
Process Access
Services Control
System Insight
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19. Experienced wireless team in place
RIP GERBER TOM STAHL DAVID ALLEN RON ZARAGOZA
President & CEO Chief Operating Officer Technology Sales
• COO: Telephia (Nielsen • Original team, location • Head of Business Mobility:
• EVP/CMO: Intellisync (Nokia
acquired for $440M) standard, Qualcomm Nokia (to AT&T, VZW, Cisco)
acquired for $510M)
• Wireless ops exec at Bell • Director-Location Products: • Int’l Sales Director: Tellabs
• CMO/CSO: Commtouch, (IPO)
South SnapTrack (Qualcomm (EMEA & LA)
• Senior mgmt roles at Digitas, acquired for $1B)
• Systems analyst: Mitre • Midwest Branch Sales
Deloitte, American Express
• Director, Samsung, Motorola Manager: Lucent
• Fluent in Mandarin
• Process engineer: Firestone
• BS Eng, Purdue; MBA, Illinois • BS Acctg., Western Illinois
• BS Eng, Duke; MBA, Haas
• BS Eng, Virginia; MBA,
• 23 years experience • 22 years experience
Harvard • 22 years experience
• 23 years experience
NAOMI MORITA JEFF ALLYN SHAULI CHAUDHURI
Development Product Mgmt. Marketing
• VP Service Delivery, iLoop • Product head for VZNavigator • VP, Global Marketing: Phoenix
Mobile Technology (PTEC)
• Product head VZW Network-
• Product Manager for Family Initiated APIs • Director, Software Marketing
Minder (Autodesk) for Nokia Enterprise Mobility
• Product leadership –
• IVR Dev for TellMe, acquired maintained and grew multi- • Director Mktg.: Intellisync,
by Microsoft billion dollar portfolio Mitek
• BS IEOR Berkeley, MS Applied • 15 years experience • MA, Ohio State Univ., MBA,
Math Santa Clara San Jose State
• 18 years experience • 18 years experience
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20. Backed by leading venture capital and private equity
Intersouth Partners is one of the most active and experienced venture capital
firms in the Southeast, having invested in more than 100 private companies.
Founded in 1985, Intersouth manages $780 million in seven venture capital
limited partnerships, making it the largest venture capital fund in North Carolina
and one of the largest in the Southeast. John Glushik, General Partner, is a
director on the LOC-AID board.
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of
H.I.G. Capital, a leading global private equity investment firm with over $8.5
billion of capital under management, with over 250 investments across a wide
range of industries and transactional dynamics. John Kim, Managing Director, is a
director on the LOC-AID board.
Hamilton Lane provides private equity asset management services with over
$107 billion in total assets under management and supervision, including over
$15 billion for managed accounts and $49 billion in commitments to non-U.S.
funds, principally in Western Europe and the Asia Pacific region. Greg Baty, Vice
President, is a board observer for LOC-AID.
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21. Unfair Advantages
Lowest cost operating platform
Largest gateway globally
Distribution strategy lock-up
Pricing and “margin lock”
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