Keywords Research for Dummies.

1. A BEGINNER’S GUIDE TO KEYWORD RESEARCH Keyword Research is numero uno in the process of optimizing your web site and pay-per-click campaign. This step involves choosing the most apt keywords your target group requires to improve its ranking in search engines. In a layman’s parlance, keywords are nothing but words and / or phrases which people may use to locate your services, products, information or brands via search engines.