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40 1 lnveslmentWeek 1 11 April 2011                                      www.investmentweek.co.uk   www.lnvestmentweek.co.uk                                                                                                 Investment Week 1 11 AJ:Jri1201 1 1 41
                  WINE                                                                                                                                                                                                                                                        WINE

                                                                                                                                                                                                                    TOP 10 WINES FROM UV~EX


                  ASIAG STASTE FOR FINE WINE
                  fts Asia's love affair with fine wine
                                                                                                                                                                                                                    FINE WINE INVESTABLES INDEX

                                                                                                                                                                                                                           lAFITE ROTHSCHILD

                                                                                                                                                                                                                   2 HAUT BRION
                                                                                                                                                                                                                   3       lAFITE ROTHSCHILD
                                                                                                                                                                                                                                                           Vintage Feb 11 Feb 10 %Change

                                                                                                                                                                                                                                                           2007 7,500 3,475 115.80
                                                                                                                                                                                                                                                                               I
                                                                                                                                                                                                                                                           2004 3,450 1l60 96.00
                                                                                                                                                                                                                                                           1997 7,638 4,002 90.90
                  grows, Joanna Faith looks at how it is                                                                                                                                                           4 MARGAUX                               2004 3,800 2,012 88.90
                  affecting the asset class as awhole                                                                                                                                                              5 HAUT BRION                            2001 3,450 1,850 86.50
                                                                                                                                                                                                                   6      MCXJTONR01HSCHILD                1996 5,126 ' 2,750 86.40
                            The success of wine as an asset class is
                            hard to refute - the numbers speak for                                                                                                                                                 7 MARGAUX                               2001 3,775 2,050 84.10
                            themselves.                                                                                                                                                                            8 HAUT BRION                            1996 3,975 2,212 79.70
                               At the end of March, the Liv-ex Fine
                            Wine 500 Index was up 2.61% from                                                                                                                                                       9 LATOUR                                1998 4,048 2,253 79.70
                            the previous month and had increased
                            23.84% year-on-year, while the Liv-ex                                                                                                                                                  10 LATOUR                               2007 4,250 2,385 78.20
                            Fine Wine 100 Index was up 34.26% year                                                                                                                                                 By 12-roonm perfllffllilrt:e. Source. Li~Ex
                            on year.                                                                                                             .~~.-.e~-~~e. ~~~- 1.~~. Y~ ~~~~:. ~~j~f. i.~~!~~ .......... .. .... ... ... ..... ...................................................
                               With few asset classes currently deliv-
                            ering such attractive returns, the case                                                                                      1~
                            for investing in wine is well versed: fine                                                                                                            f
                                                                                                                                                         1JQ_                 -       llv-il.ICAneWI71ll100
                            wine prices are largely uncorrelated to                                                                                                           -       FTSE100
                            other asset classes; investors can see                                                                                                                    S&P600
                                                                                                                                                   ~120
                            returns of up to 30% a year from some
                            bottles; and demand is exceeding supply.
                               A wave of demand from As ia - more                                                                                 !~ 100-1•4!:::-..;::::::::~~
                                                                                                                                                  :E
                                                                                                                                                    II
                                                                                                                                                                                                                                                                                   ,
                            specifically China, whose love of luxury                                                                               8 80
                            products such as jewellery and designer
                            handbags, has been well documented- is                                                                                       ~
                            to thank for this new dynamic.
                               Five years ago the Chinese were hardly                                                                                    40
                            buying any fine wine, according to Miles
                            Davis, partner at Wine Asset Managers, a
                                                                                                                                                              •Maroa              Sep08                   Mar 09            Sep 09                    Mar10          Sep 10        Man I
                                                                                                                                                              Source· LN-Ex
                            specialist manager of wine funds.
                               The impact since they started buying                                                                                                 gauge by which investors will jump on a                              Meanwhile, Paula Golding of Premier
                            wine three years ago has been so signifi-                                                                                               momentum trade.                                                   Cru Fine Wine Investments says if Ch ina
                            cant that Davis attributes 36% annual                                                                                                      "Given credit growth of 20% in China                           fell out of love with the commodity, only
                            returns from his funds last year to the                                                                                                 and uncomfortably high inflation, these                           certain wines whose prices the Asia
                            maturing       China                                                                                                                    momentum trades are likely to be called                           market. has pushed up, would fall.
                            market.                                                                                                                                 into question as the Asian credit cycle                              The price of Chateau Lafite, for
                               "Our average long-                                                                                                                   turns."                                                           example, has escalated, she says.
                            term performance                                                                                                                           Meanwhile, Gary Boom, managing                                    "Before Asia exploded into the
                            has been mid-teens;
                            normally you would
                                                        "Historically, Europe has been                                                                              director, of Bordeaux Index, a trader of                          market, Lafite was a blue-chip wine but
                                                                                                                                                                    fine wines, says one of the biggest risks                         now it is no longer low risk thanks to an
                            expect to see 15%          the more knowledgeable market                                                                                to the wine industry is if "China goes                            incredible marketing campaign which
                            a year. So 36% was                                                                                                                      into meltdown".                                                   has seen prices go up."
                            a very good year.           but over the last 10 years Asian                                                                               However, Davis says despite certain                               Wines from the Lafite est ate have
                            Without the Chinese                                                                                                                     economic headwinds, wine demand from                              surged by 124% since December 2008.
                            it would have been a
                                                        markets have started enjoying                                                                               the country is only set to rise especially                        Chateau Lafite changed the label for
                            much lower number,"         and appreciating wine"                                                                                      among its half a million millionaires.                            the first time , for 2008 bottles, and
                            Davis says.                                                                                                                                "China's interest in wine has 01ily just                       included the Chinese symbol for 8 , a
                                                        David Roberts, Goedhuis & Co
                               However, jumping                                                                                                                     begun. The Chinese love brands. It is a                           lucky Chinese number. Overnight the
                            on the back of what                                                                                                                     brilliant way of demonst.rating wealth                            va lue of the wine increased by 20%.
                            some would describe                                                                                                                     and over the long time it will only grow,"                           Golding says Europeans will now
                            as a momentum                                                                                                                           he says.                                                          have to pay a premium when buying the
                            trade, should be                                                                                                                           David Roberts of Goedhuis & Co, a                              wine.
                            approached with caution, according to                                                                                                   fine wine merchant, agrees. "The popu-                               "There is only so much Lafite 2000 in
                            Mark Pignatelli, manager of the Euro-                                                                                                   larity of wine in Asia is a new phenom-                           the world and when it has been drunk,
                            pean Growth fund at Smith & Wil-                                                                                                        enon. Historically, Europe has been the                           it is gone. Asians are drinking it much
                            liamson.                                                                                                                                more knowledgeable market but over the                            younger which means when Europe is
                               He says since the Lehman debacle                                                                                                     last 10 years Asian markets have started                          ready it will have to pay a premium as
                            there has been a greater than 90% corre-                                                                                                enjoying and appreciating wine."                                  there is not enough around."
                            lation between the Fine Wine index and                                                                                                     He notes the difference between the two                           However, Golding says the Asia boom
                            the following assets classes: copper, gold,                                                                                             cultures: in Europe, appreciation comes                           has not sent all prices through the roof.
                            the Thai stock exchange and the share                                                                                                   with age. "People mature and store their                          For example prices of Margaux and
WINE      40-41             prices of Louis Vuitton and Volkswagen.                                                                                                 wine." In Asia, people drink it with friends                      Latour have not been pushed up as much.
                               "The fact they have all performed in                                                                                                 as a way of demonstrating wealth.                                    The result of Asia's entrance is that.
THE BIG                     exactly the same way might at first sight                                                                                                  While wine is being consumed in Asia                           portfolio diversification is more impor-
QUESTION 42-44              seem odd as there is not anything obvi-                                                                                                 "at a rate never seen before", Roberts                            tant than ever. "Top of the market. is
                            ously linking the price of copper and                                                                                                   notes supply over the last 15 years has                           high risk because of prices," she says.
INVESTMENT                  the fortunes of Thai companies with the                                                                                                 gone down because the greatest estates                               "You'd need to balance out with some
TRUSTS      e;              world's drinking habits," he says.                                                                                                      are more quality conscious than ever.                             2010. You can't put. all your eggs in one
                               "The answer is that all liquidity (which                                                                                                "Fine wine 10 years ago was a rela-                            basket."
ETHICAL     (]              ultimately drives the risk premium on                                                                                                   tively cheap commodity but because it                                Overall, she believes the entrance
GOLD      49-50             speculative assets) is coming from China.                                                                                               has become an important status symbol                             of Asia has had a positive effect. on the
                               "As such the real and perceived                                                                                                      and replicas have entered the market,                             wine market. "While they are drinking
USA          52             wealth of the region is the principal                                                                                                   prices have been driven up," he says.                             it we are making money on it."

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Asia gets a taste for fine wine investment week - 11-04-2011

  • 1. 40 1 lnveslmentWeek 1 11 April 2011 www.investmentweek.co.uk www.lnvestmentweek.co.uk Investment Week 1 11 AJ:Jri1201 1 1 41 WINE WINE TOP 10 WINES FROM UV~EX ASIAG STASTE FOR FINE WINE fts Asia's love affair with fine wine FINE WINE INVESTABLES INDEX lAFITE ROTHSCHILD 2 HAUT BRION 3 lAFITE ROTHSCHILD Vintage Feb 11 Feb 10 %Change 2007 7,500 3,475 115.80 I 2004 3,450 1l60 96.00 1997 7,638 4,002 90.90 grows, Joanna Faith looks at how it is 4 MARGAUX 2004 3,800 2,012 88.90 affecting the asset class as awhole 5 HAUT BRION 2001 3,450 1,850 86.50 6 MCXJTONR01HSCHILD 1996 5,126 ' 2,750 86.40 The success of wine as an asset class is hard to refute - the numbers speak for 7 MARGAUX 2001 3,775 2,050 84.10 themselves. 8 HAUT BRION 1996 3,975 2,212 79.70 At the end of March, the Liv-ex Fine Wine 500 Index was up 2.61% from 9 LATOUR 1998 4,048 2,253 79.70 the previous month and had increased 23.84% year-on-year, while the Liv-ex 10 LATOUR 2007 4,250 2,385 78.20 Fine Wine 100 Index was up 34.26% year By 12-roonm perfllffllilrt:e. Source. Li~Ex on year. .~~.-.e~-~~e. ~~~- 1.~~. Y~ ~~~~:. ~~j~f. i.~~!~~ .......... .. .... ... ... ..... ................................................... With few asset classes currently deliv- ering such attractive returns, the case 1~ for investing in wine is well versed: fine f 1JQ_ - llv-il.ICAneWI71ll100 wine prices are largely uncorrelated to - FTSE100 other asset classes; investors can see S&P600 ~120 returns of up to 30% a year from some bottles; and demand is exceeding supply. A wave of demand from As ia - more !~ 100-1•4!:::-..;::::::::~~ :E II , specifically China, whose love of luxury 8 80 products such as jewellery and designer handbags, has been well documented- is ~ to thank for this new dynamic. Five years ago the Chinese were hardly 40 buying any fine wine, according to Miles Davis, partner at Wine Asset Managers, a •Maroa Sep08 Mar 09 Sep 09 Mar10 Sep 10 Man I Source· LN-Ex specialist manager of wine funds. The impact since they started buying gauge by which investors will jump on a Meanwhile, Paula Golding of Premier wine three years ago has been so signifi- momentum trade. Cru Fine Wine Investments says if Ch ina cant that Davis attributes 36% annual "Given credit growth of 20% in China fell out of love with the commodity, only returns from his funds last year to the and uncomfortably high inflation, these certain wines whose prices the Asia maturing China momentum trades are likely to be called market. has pushed up, would fall. market. into question as the Asian credit cycle The price of Chateau Lafite, for "Our average long- turns." example, has escalated, she says. term performance Meanwhile, Gary Boom, managing "Before Asia exploded into the has been mid-teens; normally you would "Historically, Europe has been director, of Bordeaux Index, a trader of market, Lafite was a blue-chip wine but fine wines, says one of the biggest risks now it is no longer low risk thanks to an expect to see 15% the more knowledgeable market to the wine industry is if "China goes incredible marketing campaign which a year. So 36% was into meltdown". has seen prices go up." a very good year. but over the last 10 years Asian However, Davis says despite certain Wines from the Lafite est ate have Without the Chinese economic headwinds, wine demand from surged by 124% since December 2008. it would have been a markets have started enjoying the country is only set to rise especially Chateau Lafite changed the label for much lower number," and appreciating wine" among its half a million millionaires. the first time , for 2008 bottles, and Davis says. "China's interest in wine has 01ily just included the Chinese symbol for 8 , a David Roberts, Goedhuis & Co However, jumping begun. The Chinese love brands. It is a lucky Chinese number. Overnight the on the back of what brilliant way of demonst.rating wealth va lue of the wine increased by 20%. some would describe and over the long time it will only grow," Golding says Europeans will now as a momentum he says. have to pay a premium when buying the trade, should be David Roberts of Goedhuis & Co, a wine. approached with caution, according to fine wine merchant, agrees. "The popu- "There is only so much Lafite 2000 in Mark Pignatelli, manager of the Euro- larity of wine in Asia is a new phenom- the world and when it has been drunk, pean Growth fund at Smith & Wil- enon. Historically, Europe has been the it is gone. Asians are drinking it much liamson. more knowledgeable market but over the younger which means when Europe is He says since the Lehman debacle last 10 years Asian markets have started ready it will have to pay a premium as there has been a greater than 90% corre- enjoying and appreciating wine." there is not enough around." lation between the Fine Wine index and He notes the difference between the two However, Golding says the Asia boom the following assets classes: copper, gold, cultures: in Europe, appreciation comes has not sent all prices through the roof. the Thai stock exchange and the share with age. "People mature and store their For example prices of Margaux and WINE 40-41 prices of Louis Vuitton and Volkswagen. wine." In Asia, people drink it with friends Latour have not been pushed up as much. "The fact they have all performed in as a way of demonstrating wealth. The result of Asia's entrance is that. THE BIG exactly the same way might at first sight While wine is being consumed in Asia portfolio diversification is more impor- QUESTION 42-44 seem odd as there is not anything obvi- "at a rate never seen before", Roberts tant than ever. "Top of the market. is ously linking the price of copper and notes supply over the last 15 years has high risk because of prices," she says. INVESTMENT the fortunes of Thai companies with the gone down because the greatest estates "You'd need to balance out with some TRUSTS e; world's drinking habits," he says. are more quality conscious than ever. 2010. You can't put. all your eggs in one "The answer is that all liquidity (which "Fine wine 10 years ago was a rela- basket." ETHICAL (] ultimately drives the risk premium on tively cheap commodity but because it Overall, she believes the entrance GOLD 49-50 speculative assets) is coming from China. has become an important status symbol of Asia has had a positive effect. on the "As such the real and perceived and replicas have entered the market, wine market. "While they are drinking USA 52 wealth of the region is the principal prices have been driven up," he says. it we are making money on it."