2. Telcos Must Create EcosystemPlatforms
The end-to-end relationship among people and
devices, the network, and the services the
network delivers is evolving rapidly due to the
Digital revolution. Some telcos have seen this
movie before – strategies they tried and failed to
innovate in earlier eras, such as embedded music,
are gaining new relevance because of
smartphones along with changes in the music
industry in licensing practices. OTT apps/services
such as WhatsApp, Facebook, NetFlix, and
Spotify are showing that customers are
increasingly focused on the value they receive
over-the-top, rather than from the basic voice,
messaging, and data services they get from
communications service providers.
3. Telcos Must Implement A New Architecture To Pursue This Vision
APIs provide the glue between layers and players, while
accelerating service delivery. Telcos were often among the
most aggressive and successful in implementing Service
Oriented Architecture (SOA), but those implementations
tended to target mainly internal integration, so were better
suited to the closed “ego-centric” model than the more open
ecosystem model. The evolution of SOA to embrace and
deliver effective portfolios of APIs with more consistent
information comes at just the right time to enable telcos to
expose platforms – collections of APIs backed by network
services and consistent data – while consuming APIs from
OTT and other partners. The more flexible API architecture
also speeds telcos’ ability to design and configure new
subscriber services, especially when those services compose
APIs from inside and outside the firm.
4. Why Do CEOs Care So Much About Digital?
CEOs like Richard Fairbank of CapitalOne and
John Legere of T-Mobile are on record in the
business press as arguing that Digital is
crucial to the future of their business, to the
point that they are both actively leading the
executive push to excel in the tactics of Digital
competition, such as the strength of their API
and service portfolios, as well as their
approach to user experience, OmniChannel,
and faster development of Digital products and
services. So why do CEOs care so much
about these Digital tactics?
5. Delivering Digital Transformation In Telecom
Demands A New Approach To APIs & Services
Visit the link below to know how to achieve
digital transform: http://banking-
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