Doxim Exchange - Social Media in the Financial Services Industry

•

0 recomendaciones•594 vistas

Leadership through innovation in the financial services industry. We can't do that here! Overcoming obstacles to social media in financial services

Empresariales

WE CAN’T DO THAT HERE!
OVERCOMING OBSTACLES TO SOCIAL MEDIA
MARKETING IN FINANCIAL SERVICES

APRIL 13, 2011
Ed Lee, Director, Social Media DDB Canada

New Realities
Barriers To Adoption
Social Media Planning
Directions

Social Media - how people socialize or interact
with each other, around a variety of shared
interests, throughout the World Wide Web

We’ve Been Looking for
Connections for Years

Barriers To Adoption
Why Your Executive May Hate Social Media

Listen To Your Consumers
And Stakeholders

Consumers are ready to
take control of their ﬁnances

THANk YOU

edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee

QUESTIONS?

edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee

Más contenido relacionado

La actualidad más candente

[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...

CanadaHelps / MyCharityConnects

One million three hundred fifty dollars

Irvin Shannon

About The Givers At Global Giving

Marc Maxson / GlobalGiving

Social Media Use for WCNY

Knowledgewebb Training

Board Presentation_SocialMedia

?Lori?? Hagey??

Social Media Use for the CNY Chapter of the Alzheimer's Association

Knowledgewebb Training

Presentation Project by Omar Said

omarsaid82

COF Polling_2011_final

Margaret Stangl

Preventing headline news of social business antics is one reason executives hire Protiviti. The focus to prevent bad things from happening with social, however, often obscures hidden gems of Upside opportunity. The irony? Walking past the Upside is likely an even greater risk. We rethink downside risk to invent "The Reveal," that ppint in the consulting episode where a marvelous makeover is unveiled to delight the client. In this talk, we share a few cases of "Consulting: Impossible" where we reveal Upside opportunity side by side with that reduction in social business risk. For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.

Loras College 2014 Business Analytics Symposium | Greg Hedges: Social Risk or...

Cartegraph

471_Community Relations Chapter 5

Ohio University

Our spaces their spaces: Engaging young people online

YouthNet

@Home / 100 Days Social Media Boot Camp, Los Angeles

See3 Communications

Community Organizing begins with Community Building

Amy Sample Ward

Collabor Aid Deck

CollaborAid

Kiva overview for SoZo launch - April 6, 2013

Mark Bonney

Crowdsourced infrastructure for uli ny infrastructure committee

bpalanker

La actualidad más candente (16)

[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...

One million three hundred fifty dollars

About The Givers At Global Giving

Social Media Use for WCNY

Board Presentation_SocialMedia

Social Media Use for the CNY Chapter of the Alzheimer's Association

Presentation Project by Omar Said

COF Polling_2011_final

Loras College 2014 Business Analytics Symposium | Greg Hedges: Social Risk or...

471_Community Relations Chapter 5

Our spaces their spaces: Engaging young people online

@Home / 100 Days Social Media Boot Camp, Los Angeles

Community Organizing begins with Community Building

Collabor Aid Deck

Kiva overview for SoZo launch - April 6, 2013

Crowdsourced infrastructure for uli ny infrastructure committee

Similar a Doxim Exchange - Social Media in the Financial Services Industry

Social Media and Volunteers in a Health Context

Volunteer Toronto

Outreach_Training_USDA Secretarys_Office

Stuart Lee

Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...

Social Media for Nonprofits

Your right relationship with social media

Jennie Vickers

Social media strategy to win elections by simplify360

Social Samosa

Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy. When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.

Everybody Loves a Winner - AFPMA 2010

Corey McPherson Nash

Social Media as a Fundraising Tool (VFRI)

Emily Davis Consulting

Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.

Enterprise Online Fundraising Plan and Research

Rebecca Higman

The art of listening social media toolkit for nonprofits

Paola Caceres Oma

Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan. Enjoy this toolkit from our "Building a Social Media Communications" webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health. JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles shared how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve. To view other resources from this workshop: Presentation slides: http://www.slideshare.net/SPHCalpact/calpact-nm-webinar-31494514 To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...

Center for Public Health Practice & Leadership at UC Berkeley

All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay Respond to Tawnya and Noeme post Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population. “The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience. Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.

All five honorees cared greatly about the success of Capella lea.docx

simonlbentley59018

Gravity Summit NYC

Gravity Summit

$Taking Leadership Online - What\'s Hype and What Works in Online Fundraising$ $Taking Leadership Online - What\'s Hype and What Works in Online Fundraising$

Taking Leadership Online - What\'s Hype and What Works in Online Fundraising

Aliamc

Fundraising Day - New York: Taking Leadership Online

SeaChangeStrategies

The State of Corporate Social Media 2012

Nick Johnson

Global Moonshots in Education is poised to be the Butterfly Effect for authentically transforming the way we educate young people worldwide. As a challenger to the status quo, GME is preparing to engage the engrained mindset around our current institutional approach to learning from a worldwide perspective. With socialization & community building at its core, Global Moonshots is more of a movement than a brand. Moving forward requires a long term, steady effort to dissect the inadequacies of what's place, from the various viewpoints of its diverse community stakeholders, as well as introducing the well-developed, comprehensive program as a solution to each group's pain points. Beginning in this way, GME can cultivate trust & identification with the brand, inviting conversation, participation & advocacy around what it stands for. My role includes: - high level communications audit - high level engagement strategy - hard copy booklet design + implementation for gaining funding - brand design recommendations - key message development - enewsletter template design - event banner design - website banner design

LAUNCHING A MOVEMENT: Global Moonshots in Education / Socialization + Communi...

Ann Odell

110715 Social media for effective NFP marketing

Mark Walker

Social Media Goes to College

Jennifer Riehle McFarland

Strategy Map Day 1

WeAreMedia NTEN

Computing studies for organisation ppt. (1)

Bob Jone

Similar a Doxim Exchange - Social Media in the Financial Services Industry (20)

Social Media and Volunteers in a Health Context

Outreach_Training_USDA Secretarys_Office

Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...

Your right relationship with social media

Social media strategy to win elections by simplify360

Everybody Loves a Winner - AFPMA 2010

Social Media as a Fundraising Tool (VFRI)

Enterprise Online Fundraising Plan and Research

The art of listening social media toolkit for nonprofits

The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...

All five honorees cared greatly about the success of Capella lea.docx

Gravity Summit NYC

$Taking Leadership Online - What\'s Hype and What Works in Online Fundraising$ $Taking Leadership Online - What\'s Hype and What Works in Online Fundraising$

Taking Leadership Online - What\'s Hype and What Works in Online Fundraising

Fundraising Day - New York: Taking Leadership Online

The State of Corporate Social Media 2012

LAUNCHING A MOVEMENT: Global Moonshots in Education / Socialization + Communi...

110715 Social media for effective NFP marketing

Social Media Goes to College

Strategy Map Day 1

Computing studies for organisation ppt. (1)

Más de Ed Lee

Maximizing Twitter for Business pt 2

Doxim Exchange - Social Media in the Financial Services Industry

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (16)

Similar a Doxim Exchange - Social Media in the Financial Services Industry

Similar a Doxim Exchange - Social Media in the Financial Services Industry (20)

Más de Ed Lee

Más de Ed Lee (17)

Último

Último (20)

Doxim Exchange - Social Media in the Financial Services Industry