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Veritas and com.motion Dr. Mom presentation

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Ed Lee
Ed Lee

Marketing to Moms presentation given by Kathy Murphy (Veritas Communications) and Ed Lee (com.motion) on the influences that surround the modern day mom - with a focus on health and nutrition.

EmpresarialesSalud y medicina
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Dr. Mom Understanding the Communication Influences of the Modern Day Mom
Kathy Murphy Vice President, Marketing Public Relations Ed Lee Managing Director com.motion
Dr. Mom Coach Dietician Relationship Expert Geriatric Expert Teacher
What Moms Are Saying
The Modern Day Mom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Modern Day Mom ,[object Object]
The Modern Day Mom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Modern Day Mom ,[object Object]
The Modern Day Mom Profile Age: 47 Occupation: CA Community: Suburban # of Kids: 2 Age of Kids: 16, 20
The Modern Day Mom Technographic Profile
What Moms Want ,[object Object]
What Moms Want ,[object Object]
What Moms Want ,[object Object]
What Moms Want ,[object Object]
What Moms Want ,[object Object]
What Moms Want ,[object Object]
What Moms Want ,[object Object]
What Moms Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applying learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it into Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY MARKETING TO MOMS WORKS
 
They’ve Done It Well
They’ve Done It Well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They’ve Done It Well
They’ve Done It Well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We Do MPR
Trying to reach Dr. Mom? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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