Personal Information
Organización/Lugar de trabajo
Greater Pittsburgh Area United States
Ocupación
Director of Brand Strategy
Sector
Advertising / Marketing / PR
Acerca de
30 years in advertising. Wow. I started working on industrial accounts, then business-to-business, chemical and agricultural accounts, financial services, tourism, public service, healthcare, and finally higher education. From products to people. I now work almost exclusively with colleges and universities to help them position (or brand) themselves and talk passionately about what they offer. It's great work and I love it.
Colleges and universities, today, face many marketing issues. I believe a strong, emotional appeal that speaks from a single brand perspective can go a long way to solving some of these issues: one brand for many audiences. I am totally passionate about communicating...
Etiquetas
mobile marketing
branding
north central college
marketing
smartphone
internet
naperville
Ver más
Personal Information
Organización/Lugar de trabajo
Greater Pittsburgh Area United States
Ocupación
Director of Brand Strategy
Sector
Advertising / Marketing / PR
Acerca de
30 years in advertising. Wow. I started working on industrial accounts, then business-to-business, chemical and agricultural accounts, financial services, tourism, public service, healthcare, and finally higher education. From products to people. I now work almost exclusively with colleges and universities to help them position (or brand) themselves and talk passionately about what they offer. It's great work and I love it.
Colleges and universities, today, face many marketing issues. I believe a strong, emotional appeal that speaks from a single brand perspective can go a long way to solving some of these issues: one brand for many audiences. I am totally passionate about communicating...
Etiquetas
mobile marketing
branding
north central college
marketing
smartphone
internet
naperville
Ver más