This document provides an overview of study skills for academic study. It defines consumer behavior as the study of how individuals make decisions to satisfy their needs. It discusses factors that influence consumer behavior, such as consumer psychology, culture, and the consumer decision-making process. Finally, it notes that understanding consumer behavior benefits marketers by helping them meet consumer requirements and understand how purchase decisions are made.

1. Casablanca
14/01/2011
Study Skills for
Academic Study
Presented by Edmond Compaore
Supervised by Mrs Bouchra Kachoub

2. CONTENT
 Introduction
I/Definition
II/ Consumers Reaction to products
III/What affects the Consumer behavior?
1-Consumer Psychology
2-Cusumer’s culture IV/Proccess
of making a decision
V/Who benefit from the study of the consumer
behavior?
 Conlusion

3. Introduction
Consumer is the target of
business.So,marketers need to know their
requirements and how they make their decision

4. I/ Definition
The study of a group of
people and the
processes used to
satisfy needs and the
impact of these on the
consumers and society

5. II/Consumers Reaction to
products
CONSUMER
PRODUCT
OR
SERVICE
FAVOURABLE UNFAVOURABLE

6. III/ What affects the Consumer
behavior?

7. 1-CONSUMER PSYCHOLOGY
-Motivation,ability and opportunities
-Attention and perception
-Knowledge and Understanding
-Attitude and personality
-Memories
EXAMPLES:
-A young girl,wanting to be loved by her friend
-A young man sees an advertisement for Camel cigarette

8. 2-CUSTOMER ’CULTURE
-Consumer diversity
-Social influence on consumer behavior
-Value,personality and lifestyle
-Social class and households influences
EXAMPLE:
Jessica ,a young girl living in Beverly hills in
USA,rich family
Arlette ,a young girl living in Africa in a small
country side of Morocco ,poor family

9. IV/Process of making a
decision
-Problem of -Evaluation
recognition Post-
-
and Decision
and purchase
information Processes
decision
search
EXAMPLE :
JOHN HAS A SMALL CAR AND WANT TO CARRY HIS BIG FAMILY

10. V/ Who benefit from the study
of consumer behavior?

11. Conclusion
Nowadays, the consumers behaviours are changing
and getting more and more difficult to understand
and to study. All the specialists have to pay very
attention if they want to keep their loyalty and attract
more and more them.

12. References
 http://books.google.com/books?id=jvzH-
2NRIhAC&printsec=frontcover&dq=definition+of+consumer+be
haviour&hl=en&ei=9vAlTYmlHKeN4gagosHHCQ&sa=X&oi=bo
ok_result&ct=book-
thumbnail&resnum=5&ved=0CD4Q6wEwBA#v=onepage&q=d
efinition%20of%20consumer%20behaviour&f=false
 http://books.google.co.uk/books?id=fk1rTxRYtY0C&printsec=fr
ontcover&hl=fr#v=onepage&q&f=true
 http://books.google.com/books?id=kqSx3q8O1hcC&pg=PA1&d
q=introduction+t#v=onepage&q=introduction%20t&f=false