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Building Community Through Social Media

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Dr. Ed Cabellon
Dr. Ed Cabellon

This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.

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! ? ! ! ? ? ? ? ! ! Fostering an Online Community Through Social Media Presented by: Ed Cabellon, Director – Rondileau Campus Center For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu Tuesday, February 9, 2010 @EdCabellon, #BSCtech
Learning Outcomes Why Social Media, Why Now? Tutorials on Facebook and Twitter Best Practices
What else do you want to learn today?
Video Uploading / Sharing Service – Over 1Mil Hits a day Informational Network limited by 140 Character messages Professional Networking Site / Online Resume Social Bookmarking Sharing Blogger, WordPress, Posterous Top Social Networking Site Over 300M Users
Communities are already built online.
Your job is to bring them together. (pssst! You already know how!)
Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.
Best Practices #1: Know How to Use the Technology! (ex. Difference between Facebook FAN, Group, and User Pages!) User Pages: ,[object Object]
Used to connect with people that you know
You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
Is this a proper reflection of you IRL? ,[object Object]
More private than a Fan Page, more “internal” communication among group members.
Not searchable through Google or other search engines.,[object Object]
Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
Send out “status updates” easier, shows up on Fan’s News Feed
Engage your fans with relative posts and information!

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Building Community Through Social Media

  • 1. ! ? ! ! ? ? ? ? ! ! Fostering an Online Community Through Social Media Presented by: Ed Cabellon, Director – Rondileau Campus Center For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu Tuesday, February 9, 2010 @EdCabellon, #BSCtech
  • 2. Learning Outcomes Why Social Media, Why Now? Tutorials on Facebook and Twitter Best Practices
  • 3. What else do you want to learn today?
  • 4.
  • 5.
  • 6. Video Uploading / Sharing Service – Over 1Mil Hits a day Informational Network limited by 140 Character messages Professional Networking Site / Online Resume Social Bookmarking Sharing Blogger, WordPress, Posterous Top Social Networking Site Over 300M Users
  • 7.
  • 8.
  • 9. Communities are already built online.
  • 10. Your job is to bring them together. (pssst! You already know how!)
  • 11. Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.
  • 12.
  • 13. Used to connect with people that you know
  • 14. You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
  • 15.
  • 16. More private than a Fan Page, more “internal” communication among group members.
  • 17.
  • 18. Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
  • 19. Send out “status updates” easier, shows up on Fan’s News Feed
  • 20. Engage your fans with relative posts and information!
  • 21.
  • 22. Follow friends and those who share similar interests. Participate in the conversation!
  • 23. Find time every day to send out a few Tweets.
  • 24. Tell people on other Social Networks like Facebook that you are on Twitter!
  • 25.
  • 26. Use similar images (and avatars) and color schemes.
  • 27. Tie all three together by citing your links on all your websites. Ask for the information on standard forms as optional information.
  • 28.
  • 29. Other Community Building Pieces - “Retweet” (RT) when you read a Tweet that you like. - Create “Lists” in Twitter of those you Follow and share those lists with others! - Respond to every “@” and Direct Message! - If you read Blogs, post comments!!! - Try third party software like “TweetDeck” to manage all your Social Media - Create “Lists” in Facebook of all your Friends - Respond to every comment and post on your wall or other walls - Use the new “@” command to connect brands, events, and people together! Above all else: Be an Active Contributor Use the Media Properly: Listen First, Share Second Be the Bridge That Connects People
  • 30. Photo Credits: SLIDE 1: http://catiefarrow.files.wordpress.com/2009/09/leveraging-social-media.jpg SLIDE 2: http://bridgew.edu SLIDE 3: http://farm4.static.flickr.com/3019/2723121006_8db0f7b9cc.jpghttp://www.craphound.com/images/d_and_o_cover_large.jpg SLIDE 4: http://rosenblumtv.files.wordpress.com/2009/01/dfp_500telephone.jpg http://www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg http://perleybrook.umfk.maine.edu/classes/cos125/nate/capstone/images/film_reel.JPG http://teamsuperforest.org/superforest/wp-content/uploads/2009/06/picture-121-500x594.png http://www.kfai.org/files/images/vinyl%20record.jpg http://www.palominogroup.net/resources/old+radio.jpg http://csc.umb.edu/FP%20Images/TV.jpg http://www.genetologisch-onderzoek.nl/wp-content/image_upload/internet.jpg (adapted from Clay Shirky’s TED Talk: http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html) SLIDE 5: http://www.yale.edu/vball/facebook-logo.png http://www.ynpn.org/s/936/images/editor/Twitter_logo.jpg http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg http://www.girlswritenow.org/gwn/files/images/blog.jpg http://www.tyndall.ie/research/quantum-optics-group/youtube-logo.jpg http://www.simplyzesty.com/wp-content/uploads/2009/09/delicious_logo.png SLIDE 6: http://4.bp.blogspot.com/_ShssuEE1cx0/SKxKE7jaLMI/AAAAAAAABhQ/xagMR8sedRE/s400/Michael+Phelps+Facebook+Fan+Page.jpg Slide 9: http://api.ning.com/files/-yT-C*F7oCWKqOQutaGgrpsy9tVmOC3oajVyLfhsst1H8wOsRLBaQcwFXz8Oj4vGS*zFxf0tNFmZ1*s4KQy7y8M*sxd-a9Iq/tracksupportadvise.jpg http://www.involvement.myzen.co.uk/crimages/people2.jpgSLIDE 11: http://www.theunitedchurch.org/files/foggybottomchurch/facebook-03.jpgSLIDE 12: http://projects.flowingdata.com/facebook/facebook.png
  • 31.           Fostering an Online Community Through Social Media Presented by: Ed Cabellon, Director – Rondileau Campus Center For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu Tuesday, February 9, 2010 @EdCabellon, #BSCtech

Notas del editor

  1. Media RevolutionsPrinting Press – 400 years ago (1400’s) – Turned Europe upside downTwo Way Conversation – Slow text based conversation, then real time phone based – 200 years ago150 years ago – Recorded Media encoded in physical objects – 150 years agoHarnessing of electromagnetic spectrum – sound and images – 100 years agoConversations to groupsGroups to Conversations1:1 or broadcasting the same message to a large group of peopleThen the Internet came along!Native support for groups and conversation at the same time. Many to many patternMode of carriage for ALL forms of communication. Site of coordination of efforts.Now all consumers are also producers.
  2. Building Your Brand:Completely Fill Out Your Profile (including who manages these pages) Make sure all three of these outlets are connected, through graphics, common language, themes etc. Get the same name for all your Facebook and Twitter pages (/BSCCampusCenter) and make sure you can use it in Status Updates