2. Presenter: Craftwerks New Media,
Inc
Craftwerks New Media is a custom web design
and development company. The Craftwerks
team brings over 15 years of design and
developing to the online media industry.
Erica Wiley – founder and CEO,
erica@craftwerks.com
www.craftwerks.com
3. ACCION USA
Nonprofit organization that offers business
loans and financial education to entrepreneurs
Loans between $1,000-$50,000
www.accionusa.org
info@accionusa.org
4. Why is it important for business
owners to have a compelling
website?
Convert visitors to leads, who then can
become paying clients
Website should look good aesthetically, easy
to navigate, and be functional
Website copy needs to have a clear message
AND a call to action
5. Key things to avoid in your website
design
Outdated design = lose credibility
Stay away from Template or “build your own”
development tools = end up looking similar to
other websites and could lose professional
appearance
6. Questions to ask when interviewing
a web designer or developer
Do you understand what my business is
about?
Tell me how a website will benefit my
business.
Do you build from scratch, use templates, or a
content management system
What level of power will I have over future
changes and updates?
Do you outsource any part of the development
or design? (Know exactly who you are working
with)
7. What do I look for with Google
Analytics?
# Daily Usage – track the number of visitors to
your website over time. Look for unique
visitors v. total visitors
# Popularity with pages – which sections of
your site are most/least visited? Do they match
the purpose of your visit?
# average time spent – how long do visitors
spend looking around
#referring websites – where are you visitors
coming from?
8. Avoid colors that are hard to
read
The red on
black lettering
is difficult to
read.
9. Don’t scare away visitors
By requiring
they enter in
too much
information. All
you need
initially is an
email and a
name.
10. Be aware of your page titles
It will show
up when
people
Google your
site. Be sure
to include
information
about what
your
business
does.
11. Keep your navigation intuitive
Make sure
that you
keep your
navigation
consistent
and
intuitive so
that people
can find the
information
they are
looking for.
12. Include Ecommerce, if
applicable
Include
Ecommerce
sites if you
can. Credit
card sales
are high and
repeat
clients are
likely to buy
from you
online.
13. For more information
About Craftwerks or website tips visit:
www.craftwerks.com or contact Erica
erica@craftwerks.com
About ACCION USA, business loans, and
other financial/business education workshops
visit: www.accionusa.org
To apply for a loan visit
www.accionusa.org/apply or call toll free at 1-
866-245-0783