From the Education Metadata Meetup on 7/30/14 in Washington, DC - David Grandison from BrainPOP discusses why and how they've implemented LRMI metadata and the results they've seen since, including an increase in Google referrals from 12% to 40%.

1. ©
1999–2011
BrainPOP.
All
rights
reserved.
©
1999–2011
BrainPOP.
All
rights
reserved.
David Grandison Jr.
Executive Producer, BrainPOP
@Grandison
BrainPOP
LRMI
Case
Study

2. Welcome!
©
1999–2011
BrainPOP.
All
rights
reserved.
What
is
BrainPOP?
BrainPOP
creates
animated,
movies,
games
and
apps
that
engage
students,
support
educators,
and
bolster
achievement.

3. • Search
Engine
OpCmizaCon
• Common
Core
Content
Standards
Alignment
• Internal
Search
Improvements
Increased
Discoverability!
©
1999–2011
BrainPOP.
All
rights
reserved.
Why
did
we
par>cipate?

4. ©
1999–2011
BrainPOP.
All
rights
reserved.
Challenges
We
Faced
• How
to
classify
our
content
types
and
map
them
to
LRMI
microdata
tags?
• What
content
to
tag?
• How
much
to
tag?

5. ©
1999–2011
BrainPOP.
All
rights
reserved.
Challenges
We
Faced
• What
format
of
structured
markup
code
to
use?
Microdata
vs.
RDFa
Lite
• How
to
classify
our
content
types
and
map
them
to
LRMI
microdata
tags?

6. ©
1999–2011
BrainPOP.
All
rights
reserved.
What
is
Metadata
and
Microdata?
• Metadata
=
DescripCon
and
Keywords
• Microdata
=
more
detailed
descripCve
info
like-­‐
• CCSS
• Age
range
• Resource
type
• EducaConal
use
• Time
required
• AcCvity
type

7. ©
1999–2011
BrainPOP.
All
rights
reserved.
What
is
Metadata
and
Microdata?
• Metadata
• Microdata

8. Welcome!
©
1999–2011
BrainPOP.
All
rights
reserved.
Preview
Page
Where
to
add
iniCal
tags?
The
Movie
Preview
Page
(primary
landing
page
outside
the
password)

9. ©
1999–2011
BrainPOP.
All
rights
reserved.
Movies
Which
content
to
tag?
The
Movie
and
the
most
important
content
related
to
each
movie
topic
(tagged
with
CCSS
and
descripCve
microdata)

10. ©
1999–2011
BrainPOP.
All
rights
reserved.
Movie
Lesson
Ideas
Page
Which
content
to
tag?
The
Movie’s
resources
like
Lesson
Plans
-­‐
SHOW
CCSS
(also
tagged
with
CCSS
and
descripCve
microdata)
-­‐This
enables
search
of
CCSS
and
the
most
important
resources
related
to
each
movie
topic

11. ©
1999–2011
BrainPOP.
All
rights
reserved.
Games
Which
content
to
tag?
The
Game
and
the
most
important
content
related
to
each
game
(tagged
with
CCSS
and
descripCve
microdata)

12. ©
1999–2011
BrainPOP.
All
rights
reserved.
Game
Lesson
Ideas
Page
Which
content
to
tag?
The
Game’s
resources
like
Lesson
Plans
and
other
resources

13. ©
1999–2011
BrainPOP.
All
rights
reserved.
Microdata
will
power
the
Future
Learning
Resource
Portals-­‐
BrainPOP
resource
preview
pages
shared
(via
LR),
and
automaCcally
categorized,
in
a
wide
variety
of
state
and
district
level
learning
resource
portals

14. ©
1999–2011
BrainPOP.
All
rights
reserved.
Microdata
will
power
the
Future
ISLE
(
Illinois
Shared
Learning
Environment
)

15. SemanCc
Search-­‐
easier
to
find
highly
specific
search
results
for
teachers.
AdapCve
Learning-­‐
differenCated
content
that
a
student
needs
exactly
when
they
need
it!
©
1999–2011
BrainPOP.
All
rights
reserved.
Microdata
will
power
the
Future

22. ©
1999–2011
BrainPOP.
All
rights
reserved.
©
1999–2011
BrainPOP.
All
rights
reserved.
David Grandison
Executive Producer, BrainPOP
davidg@brainpop.com
@Grandison
Follow
BrainPOP
on
twi.er:
@2mandmoby,
@annieandmoby,
@brainpop
Facebook:
hYp://www.facebook.com/pages/BrainPOP/8706396621