1. Final Major
Project
Unit 4
Nike Advert
Name: Ed Ryding

2. CONTENT OUTLINE
I’m trying to make an advert with the Nike sportswear business. It’ll
try an inspire people to get into Nike.
INVESTMENT
It’s a big production for a big global business.
TARGET AUDIENCE
My target audience is aimed at people between the ages of 15 and
30. Also its not pushed towards an individual sex, it’s going to be
aimed for male and females and also large cities.
MARKET COMPETITORS
Adidas and Puma are Nike’s biggest competitors within the industry.
This is because they are the leading sportswear brands and adverts
are vital in trying to push them to the top.
EQUIPMENT
The equipment I’m going to use is obviously going to have to be Nike
equipment as I can’t shoe any other brands within the advert for
example Adidas. Im going to also have to try and make it out to be as
if Nike equipment is the best to buy.
LOCATIONS
Im going to be shooting at college and in my local area in fields and
at the park.
BUDGET

3. I will need roughly £7000 for my production in order to purchase all
the equipment .