Timely tips on how to optimize your social media content

1. www.edsocialmedia.com Sponsored by: TM Webinar: Timely tips on how to optimize your social media content with Peter Baron, @peterdbaron Tuesday, January 31, 2012

2. Tuesday, January 31, 2012

3. Have you reserved your channel? http://www.youtube.com/user/MySchool Tuesday, January 31, 2012

5. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day Tuesday, January 31, 2012

6. Over 3 billion videos are viewed a day Tuesday, January 31, 2012

7. 800M unique users visit YouTube each month Tuesday, January 31, 2012

8. Prime opportunity for schools to be seen! (the competition’s pretty light...) Tuesday, January 31, 2012

9. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012

22. https://ads.youtube.com/keyword_tool Tuesday, January 31, 2012

23. Pro Tip: Don’t forget to link back to your site! Tuesday, January 31, 2012

24. Pro Tip: Don’t forget to link back to your site! Tuesday, January 31, 2012

25. Pro Tip: Linking from your site helps as well! Tuesday, January 31, 2012

26. Pro Tip: Linking from your site helps as well! Tuesday, January 31, 2012

31. Pro Tip: Annotations rock! Tuesday, January 31, 2012

32. Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA) Tuesday, January 31, 2012

35. Mine your database for (alums, parents, etc.) for followers Tuesday, January 31, 2012

36. Mine your database for (alums, parents, etc.) for followers Engage your followers Tuesday, January 31, 2012

37. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Tuesday, January 31, 2012

38. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site Tuesday, January 31, 2012

39. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Tuesday, January 31, 2012

40. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versa Tuesday, January 31, 2012

41. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versa Take the time to author unique status updates on each platform Tuesday, January 31, 2012

42. Photo credit: http://www.ﬂickr.com/photos/gerlos/3119891607/sizes/l/ Search Landscap e Tuesday, January 31, 2012

43. Photo credit: http://www.ﬂickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012

46. Photo credit: http://www.ﬂickr.com/photos/gerlos/3119891607/sizes/l/ Only if you’re logged into google+. Tuesday, January 31, 2012

50. Circles badge: https://developers.google.com/+/plugins/ badge/conﬁg Tuesday, January 31, 2012

58. +1 badge: http://www.google.com/webmasters/+1/ button/ Tuesday, January 31, 2012

59. So why do I Care? Tuesday, January 31, 2012

61. http://www.seomoz.org/blog/why-every-marketer-now-needs-a- google-strategy Tuesday, January 31, 2012

67. Anchor text Anchor text Anchor text Tuesday, January 31, 2012

72. AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts Tuesday, January 31, 2012

73. AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts ?Tuesday, January 31, 2012

74. Concord Academy Stoneleigh-Burnham School Eaglebrook School The Loomis Chaffee School Schools on Google+ Tuesday, January 31, 2012

75. www.edsocialmedia.com The edSocialMedia Summit: the social media event for schools, higher ed & non-proﬁts on April 4 in SF! Sponsored by: TM Webinar: How to Successfully Manage a Student & Faculty Blog on Tuesday, Feb. 14 Tuesday, January 31, 2012

Timely tips on how to optimize your social media content

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Timely tips on how to optimize your social media content