Tony Hsieh is the CEO of Zappos and established its core values which focus on delivering wow through service. Zappos provides the best customer service by offering 24/7 support with no scripted conversations, free shipping both ways, 365 day returns, and a warehouse near a UPS hub to ensure fast delivery. The company also encourages engagement on social media like Twitter. Zappos culture emphasizes nurturing the company values, with all new employees undergoing the same training regardless of role to understand the focus on best customer service, and are even offered $2000 to quit after training to only retain fully committed employees.