Fifth and last issue of our Lectures on "The Art of Presentation." This time we deal with the process of designing the preso.

1. SEMINAR (III)
Following the ZEN path
Zen Rocks by Lane Pierce
Alberto de Vega
Eduardo S. de la Fuente

2. TABLE OF CONTENTS
THE ART OF PRESENTATION
Why? Preparation Design Delivery Resources
Sources of Inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce

3. GETTING INSPIRED
MOVIES
picture
A
motion
is worth 1000 words
©1997 Lucasfilm Ltd. All Rights Reserved

4. GETTING INSPIRED
MOVIES
Color does matter
©1991 Carolco Pictures. All Rights Reserved

5. GETTING INSPIRED
COMICS
“ Juxtaposed pictorial and other images in
deliberate sequence intended to convey
information and/or produce an aesthetic
response in the viewer
” Scott McCloud

6. GETTING INSPIRED
COMICS
example
An

8. GETTING INSPIRED
ADVERTISING
attracting
Advertising
means
Picture by Brian Mark

9. GETTING INSPIRED
GURUS
GURUS’
Look
for
master pieces

10. TABLE OF CONTENTS
THE ART OF PRESENTATION
Why? Preparation Design Delivery Resources
Sources of inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce

11. TEMPLATES
ARE YOU KIDDING?
No more Choco krispis? by Eneas

12. TEMPLATES
TRASH THEM AWAY
Built in
I’m not
talking about
templates
Mmmm Templates by cogdogblog

13. BU I LD YOU R OWN
TEMPLATES
your own
Take some time,
build
templates

14. BU I LD YOU R OWN
TEMPLATES
Full bleed templates are alright…

15. … as long as you or your boss do not intend
to use (and abuse) of every single square
inch. Nor you plan to stretch a image or a
diagram, or for what it matters a bunch of
them, well beyond the natural –and
physical– limits of the slide. I know this
happens all the time. So do you. This is in
fact a good reason for doing it different. Use
a grid, let the slide –and your audience–
breathe a little bit, create some margins
you’ll never ever cross without a good reason.

16. Breathing Room
G R I D
WHAT IS IT GOOD FOR?
Working Area 5x5
G r i d

17. Less Breathing Room G R I D
WHAT IS IT GOOD FOR?
Bigger Working Area Power Points 6x6
G r i d
Power Lines

18. G R I D
WHAT IS IT GOOD FOR?
Align the objects
consistently
Logo

19. G R I D
WHAT IS IT GOOD FOR?
Text
Image
chaotic
Unless you want
your slides feel
Image

20. G R I D
WHAT IS IT GOOD FOR?
Texto
Imagen
chaotic
Unless you want
your slides feel
Imagen

21. G R I D
WHAT IS IT GOOD FOR?
Texto
Imagen
Imagen
chaotic
Unless you want
your slides feel

22. G R I D
WHAT IS IT GOOD FOR?
of thirds
Use
the rule
A boy and his shadow by Alberto de Vega

23. TEMPLATES
CHOOSE YOUR TYPE
A
sans serif
Use
one
font face
Forget this type

24. TEMPLATES
CHOOSE YOUR TYPE
size
Use
color and to build
contrast
Pink elephant by narisa

25. TEMPLATES
CHOOSE YOUR PALETTE
background
Pick a
color

26. TEMPLATES
CHOOSE YOUR PALETTE
Black is all about
elegance

27. TEMPLATES
CHOOSE YOUR PALETTE
White is about
trust

28. TEMPLATES
CHOOSE YOUR PALETTE
contrasting
Then a
color pallete
Light Color Spectrum by psdgraphics.com

29. TEMPLATES
CHOOSE YOUR PALETTE
There is a bunch of
techniques
Light Color Spectrum by psdgraphics.com

30. TEMPLATES
CHOOSE YOUR PALETTE
But,
for the time being
already
Choose one
made!
Light Color Spectrum by psdgraphics.com

31. TEMPLATES
BE CONSISTENT
Stick to your settings!

32. G R I D
BENDING THE RULES
break
Can I
the rules
TM & © 2009 Warner Bros. Entertainment Inc. All Rights Reserved

33. G R I D
BENDING THE RULES
sparingly
Bend the rules,
but do it
Freedom by Guille

34. G R I D
BREAKING THE RULES
cram
What if
I need to more information
here?
I like smirks by You-did

35. TEMPLATES
LOOKING FOR ALTERNATIVES
free
Slides
are divide
& conquer!
©2009 Paramount Home Entertainment. All right reserved.

36. TEMPLATES
BUT MY B OSS SAI D
boss
Yes but,
my
says…
©2007 Twentieth Century Fox Film Corporation. All Rights Reserved

37. USING THE CORPORATE
TEMPLATES
corporate
The
templates?
©PhotoXpress

38. USING THE CORPORATE
TEMPLATES
Corporate
Right,
the
templates

39. TABLE OF CONTENTS
THE ART OF PRESENTATION
Why? Preparation Design Delivery Resources
Sources of Inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce

40. WORKING WITH
IMAGES
Small or distorted
Do NOT
use
images
©iStockPhoto

41. WORKING WITH
IMAGES
stretch
Do not
them
©iStockPhoto

42. WORKING WITH
IMAGES
images
Use full bleed,
HD
©iStockPhoto

43. WORKING WITH
IMAGES
full
Which gave
you
control
©iStockPhoto

44. WORKING WITH
IMAGES
watermaked
Do not
use
images
©iStockPhoto

45. WORKING WITH
IMAGES
right
It is
NOT
©iStockPhoto

46. WORKING WITH
IMAGES
cheap
It
looks
©iStockPhoto

47. WORKING WITH
IMAGES
Pay for it or ...
©iStockPhoto

48. WORKING WITH
IMAGES
CC images
Alternatively,
use

49. WORKING WITH
IMAGES
audience
Adapt images
to the
©iStockPhoto

50. WORKING WITH
IMAGES
audience
Adapt images
to the
African man smiling by anthonyasael. All rights reserved.
Mi abuela by ibarak. All rights reserved

51. WORKING WITH
IMAGES
Cut-out
Whenever
possible
the images
Everywhere but here? by Will Ockenden

52. WORKING WITH
IMAGES
Cut-out
Whenever
possible
the images
Everywhere but here? by Will Ockenden

53. WORKING WITH
IMAGES
the gaze
Let
the images
guide
Photo by owenbooths

54. WORKING WITH
IMAGES
not right
Definitely
©PhotoXpress

55. WORKING WITH
IMAGES
you go!
there
©PhotoXpress

56. empty space
use
Girl with Dog by Felix Constantinople. All Rights Reserved

57. TABLE OF CONTENTS
THE ART OF PRESENTATION
Why? Preparation Design Delivery Resources
Sources of inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce

58. SHOWING YOUR
DATA
confidence
Data brings
Bam Margera Stage Dive by Kevin Winter

59. A1 Ac$vidad
comercial
en
internet
de
empresas
de
más
de
10
empleados
ways
However,
there are
of showing data
59

60. Ac$vidad
comercial
en
internet
de
empresas
de
más
de
10
empleados:
ways
And,
of showing data
Europa
duplica
a
España
UE-­‐27
27%
Spain
UE-­‐27
15%
16%
Spain
8%
Compras
Ventas

61. SHOWING YOUR
DATA
memorable
Make
your data as as
your first kiss
Friends by reinn

62. World of Warcraft users worldwide
11M
9M
memorable
This is not
1.5M (plain decoration)
2005 2007 2008
Source: Blizzard

63. World of Warcraft users worldwide
This, is
Catalonia
Twice
the population of
©PhotoXpress

64. Facebook users
memorable
450
This is not
Millions
Source: Facebook

65. World most populated countries
1,333M
1,170M
350M
307M This, is
Source: Facebook

66. Capacity of an iPod
©PhotoXpress