The event provides best practices, end-user case studies and industry sharing – factors necessary for you to maximize your gains in the long run. We will be discussing open- and closed-loop prepaid opportunities and addressing the challenges in both segments. We have also expanded the content to include: • Mobile Payment Convergence. • Innovative Card Program Design. • Global Case Studies. IQPC prides this event as a content-rich learning opportunity. Its true value lies within the unique platform it offers participants: interactive panel discussions, topic-focused roundtables and peer networking sessions.

1. ALL NEW!
Mobile Payment, Prepaid
Innovations and Global Case Studies!
2ND Save up to $1,547
when you register by May 1st!
PREPAID
CARDS
TM
Discovering New Opportunities
in the Prepaid Market Arising
from the Credit Meltdown
June 24–26, 2009
Denver, CO
Leverage New Opportunities for Open- and Hear from
Closed-Loop Prepaid Cards plus: Innovative Prepaid
• Explore the mobile payment dynamics and development trends Practitioners:
• H&R Block
• Gain insight from over 15+ cross-industry financial and prepaid experts
• Afric Xpress NEW!
• Boost customer loyalty with compelling gift card incentives • Travelex NEW!
• Optimize the distribution network for maximized profitability • Patton Boggs LLP
• Examine general spending card business models and their profitability • Meta Bank NEW!
• Study consumer transaction behaviors to grasp the next horizon of
• National City Bank NEW!
development within the prepaid market • MoneyGram NEW!
• PEX Card NEW!
• Develop innovative products and services for the unbanked and underserved
• TravelCenters of America NEW!
• Manage and mitigate risks through advanced data management and anti- • Payoneer
fraud system establishment
• Outback Steakhouse Inc. NEW!
• Explore innovative payroll and insurance prepaid card opportunities • Nike
• Western Union NEW!
• Palm Desert National Bank NEW!
Sponsor Media Partners • REI NEW!
• VivoTech NEW!
• Newcastle Building Society (UK) NEW!
• West Suburban Bank NEW!
REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684

2. 2ND
PREPAID
CARDS
TM
Dear Colleague,
Estimated to exceed $236 billion
by 2009, the prepaid segment is
introducing unique opportunities
during the difficult economic
environment. However, companies Who Should Attend:
are faced with the tremendous
challenges of fragmented products Prepaid Cards VP/Director/Manager
and services, potential business risk •
and ambiguous regulations. s • Stored Value Cards Program
Director/Manager
It is essential that companies explore • Gift Cards Program Director/Manager
profitable business models, see
and forge valuable partnerships k • Merchandizing/Retailing
and leverage advice from industr VP/Director/Manager
leaders in this sector. y
• Category VP/Director/Manager
• Consumer Marketing
For these reasons, IQPC and Marketi VP/Director/Manager
ng IQ present the 2nd Prepaid Car
conference. The event provides bes ds • Incentive Marketing and Loyalty
t practices, end-user case studies
industry sharing – factors necessa and VP/Director/Manager
ry for you to maximize your gains
long run. in the • POS Director/Manager
We will be discussing open- and clos From the following industries:
ed-loop prepaid opportunities and • Merchants, Retailers & Consumer Goods
addressing the challenges in both
segments. We have also expanded Brands
content to include: the
• Banks & Financial Institutions
• Mobile
Payment Convergence • Healthcare, Corporate Payroll &
• Innovati
ve Card Program Design Government Segments
• Global
Case Studies • Transportation & Ticketing
• Card Networks, Acquirers/Processors
IQPC prides this event as a content
-rich learning opportunity. Its true
value lies within the unique platform
it offers participants: interactive
panel discussions, topic-focused rou Hear What Past
ndtables and peer networking
sessions. It is an opportunity you
will not want to miss! Attendees Said About
Reserve your seat today by calling Prepaid Cards 2008:
1-800-882-8684. I look forward
meeting you in Denver! to
“I liked the format and the quality of
, the presenters. If the conference
P.S. Don t forget grows with the same type of content,
to check out th-e
I will definitely plan on attending next
year!” – Attendee from PCS
Cathy Gu interactive pre shops!
Conference Director
conference work details. “The interaction between presenters
See page 5 for
IQPC
and attendees was very useful and
Cathy.gu@iqpc.com
interesting!” – Attendee from
Sentinel Telecom
2 REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684

3. MAIN CONFERENCE DAY 1
THURSDAY, JUNE 25, 2009
8:00 Registration and Coffee • Sharing the statistics of the unbanked population in the U.S
• Leveraging technologies to reshape customer relationships and
8:45 Welcome Address and Opening Remarks from communication strategies
Chairperson
2:30 Case Study: Why Your Payroll Card Program Isn’t
9:00 Keynote Panel: Tying Prepaid Offerings to Real Working
Demands during a Tough Economy • Uncovering misconceptions about unbanked and underbanked
• Identifying how the prepaid industry is emerging from the employees
• Revealing the real employer benefits
credit crisis
• Examining the opportunities and risks under the current economy • Understanding fees and other employer concerns
• Studying the prepaid market segment and identifying the • Learning from the best: Companies that have achieved real
potential for growth value by using payroll cards optimally
Toffer Grant, Founder and CEO, PEX Card Don Petrasek, Vice President, Treasury Management
Jim Tingey, Executive Vice President, Palm Desert National Bank Prepaid Products, PNC National City Bank
10:00 Sharing European Perspective on Payment Innovations 3:15 Afternoon Networking Break
and Prepaid Case Studies
• Examining the payment technologies evolution in Europe 3:45 Case Study: Developing General Spending Card
• Discovering what’s next in the prepaid horizon Programs to Meet Consumer Demand with Minimal
• Learning the development and applications of contactless cards Risk
• Discussing the prepaid programs initiatives from Newcastle • Launching prepaid cards to leverage and compliment money
Building Society transfer services
• Examining & monitoring the transaction process and
Colin Greaves, Operations Director, Newcastle Building
Society (UK) identifying potential risks
• Translating the relevant regulations to the dos and don'ts in
10:45 Morning Networking Break your process
Justin Monk, Director, Prepaid Products, MoneyGram
11:15 Panel Discussion: Recent Legal Developments, Latest Willard Hart, Director, Fraud, MoneyGram
Challenges of Expanded Products and Potential
Impact of Regulatory Reform 4:30 Case Study: Creating Compelling Gift Programs
• Navigating rapidly evolving federal and state laws - an update • NIKE is a company: How Nike shows up in the gift card space
on the 2009 legislative changes • The consumer decides: making gift cards relevant to the
• Examining the impact of the latest regulations and consumer
• Evolve immediately: innovation within gift cards
enforcement actions including anti-money laundering (AML),
unfair and deceptive practices and federal deposit insurance Matt Davies, Gift Card Manager, NIKE
• Assessing potential legal challenges presented by new
functionalities and expanded markets: What to consider if you 5:15 Roundtable Discussions - Choose Your Group and
want to add a credit feature, venture abroad or offer a product Voice Your Opinions
to a different group of customers
• Considering how consolidation of the federal banking agencies
Gift Card Revenue Generation & Maximization
Competing with massive gift card offerings as well as the tough
could affect branded prepaid card programs
• Looking at how the new federal Financial Product Safety
economic environment present major challenges for gift card
program managers. They need to maintain consumer confidence
Commission could affect prepaid cards
and loyalty to drive revenue streams. Brainstorming in this
Moderator: Carol Van Cleef, Partner, Patton Boggs LLP
session will explore innovative products and collaborative
channels for revenue generation.
12:00 Panel Discussion: A Global Perspective: Prepaid Roundtable Leaders:
Worldwide Laura Parker, Manager, National Sales, Gift Card, Outback
In this panel discussion, global practitioners and market leaders
Steakhouse Inc.
will be sharing their perspective and insight on the huge
Matt Davies, Gift Card Manager, NIKE
potential for new growing markets all over the world.
Alisa Jackson, Program Manager, Gift Card, REI
Panelists:
Nvalaye Kourouma, CEO, Afric Xpress General Spending Cards Opportunities and Challenges
• Identifying the opportunities and challenges from issuers’ and
Yuval Tal, CEO, Payoneer
Colin Greaves, Operations Director, Newcastle Building processors’ perspectives
• Exploring the innovations in the general spending cards
Society (UK) • Examining the risks associated
12:45 Networking Lunch Roundtable Leader:
Dan Grotto, President of Prepaid Solutions, West Suburban
1:45 Serving the Unbanked & Underserved with Bank
Innovative Prepaid Programs Exploring Payroll and Insurance Cards
A recent survey shows 8.7% of U.S families do not have a • Identifying the scope of the market
checking or savings account, which means about 10 million • Examining the pioneering projects
families are outside traditional financial service coverage. The • Providing practical suggestions to develop the payroll and
prepaid card business is driven largely by the purchasing and insurance prepaid cards
transaction behavior of this group, developing functional financial Don Petrasek, Vice President, Treasury Management
products for them is a huge opportunity. Prepaid Products, PNC National City Bank
• Understanding the unbanked & underserved to develop better
financial products 6:00 End of Day One Conference
3 Sponsor Media Partners

4. MAIN CONFERENCE DAY 2
FRIDAY, JUNE 26, 2009
8:15 Registration and Coffee 11:45 Combining Mobile Bank Convergence with Prepaid Debit
Card Products to Drive Consumer Acceptance and Benefits
8:45 Opening Remarks from Chairperson H&R Block’s Emerald Prepaid MasterCard marked the largest launch of a
prepaid debit card in the industry and innovation never stops. In this
9:00 Improving Prepaid Card “Stickiness” with Value-Added session, Kevin Morrison will walk you through the program design and
Offerings share the recent outcome from mobile banking features of their prepaid
As one of the largest bank issuers, Meta Payment Systems is rolling out program.
an innovative product to allow prepaid cardholders apply for a credit • Introducing the prepaid debit card with in-depth understanding of
line which is a missing link in prepaid front market. Join this session with consumer needs
Trent Sorbe to learn about his insights of prepaid product proliferation • Leveraging the retail model to overcome distribution challenges and
and ground-breaking offerings for the prepaid cardholders. lift consumer acceptance
•
Breaking through the clutter of prepaid card products offerings •
Sharing where and how mobile banking is coming into the picture
•
Why iAdvance - bringing sensible credit to prepaid cardholders •
Piloting the text message functionality to build and strengthen loyalty
•
Initiating piloting program for better consumer understandings •
Looking into other innovations to ensure consumers keep coming
•
Working with distribution partners for market penetration back
•
Forecasting future developments Kevin Morrison, Assistant Vice President of Card Program, H&R
Trent Sorbe, Vice President of Credit, Meta Payment Systems, Block
Meta Bank
12:30 Networking Lunch
9:45 Stabilizing Global Travel Cost Under Economic Turbulence
with Prepaid Travel Cards 1:30 Mobile Payment: A Possible Game Changer for Africa
• Examining the costs and risks arising from global currency fluctuation • Exploring mobile payment business opportunities and current state of
• Analyzing cost savings from using the prepaid currency card the market in Africa
• Developing multiple channels and forging partnerships to reach • Examining the economic and social impact on the communities:
bigger markets economic growth and empowerment
• Exploring more functionalities with the travel card • Capturing the opportunity: the case of Afric Xpress
Christopher Russell, Executive Vice President of Outsourcing, Nvalaye Kourouma, CEO, Afric Xpress
Americas, Travelex
2:15 Case Study: Serving the Unbanked on the Road
10:30 Morning Networking Break • Studying and understanding your customers
• Developing prepaid products according to your customer profile
11:00 Case Study: Exploring Innovative Prepaid Cards to Provide • Leveraging branch stores for distribution and profit maximization
an Outstanding Consumer Experience Scott Burslem, Non Fuel Income Manager, TravelCenters of
• Understanding consumer needs and how prepaid can help meet America
them
• Utilizing prepaid features and benefits to provide and exceptional 3:00 Closing Remarks and End of Conference
consumer experience
• How prepaid solutions can meet the needs of multiple consumer
segments
Jorge Consuegra, Senior Vice President and General Manager, US
Product Management, Western Union
Sponsorship and Exhibition Opportunities About the Area
Sponsorships and exhibits are excellent opportunities for your company to The perfect blend of outdoor adventure and
showcase its products and services to high-level, targeted decision-makers urban sophistication. That’s the duality locals love
attending the 2nd Prepaid Cards conference. IQPC and Marketing IQ help about the Mile High City. With snowcapped
companies like yours achieve important sales, marketing and branding peaks providing a spectacular backdrop, Denver
objectives by setting aside a limited number of event sponsorships and is as refined as it is laid-back. It’s a place where
exhibit spaces – all of which are tailored to assist your organization in aerospace engineers rub elbows with rock
creating a platform to maximize its exposure at the event. climbers at local brewpubs, at art festivals, or
while strolling their favorite pedestrian mall. And with 300 days of
For more information on sponsoring or exhibiting at the 2nd Prepaid sunshine per year, it’s easy to see why people fall in love with Denver the
Cards conference, please contact Mario Matulich at (212) 885-2719 or first time they visit. www.denver.org
sponsorship@iqpc.com.
Visit www.iqpc.com/us/prepaid for venue updates.
About Our Sponsor
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products utilizing our
state-of-the-art point-of-sale transaction technology and payment solutions. InComm is the nation’s largest provider of gift cards,
prepaid wireless products, reloadable debit cards, digital music downloads, games, software and bill payment solutions. InComm partners with consumer brand
leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. InComm's patented technologies
have made the buying process easier for consumers while streamlining the selling process for product and retail partners. Website: www.incomm.com
4 REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684

5. PRE-CONFERENCE WORKSHOPS
WEDNESDAY, JUNE 24, 2009
8:00 am – 11:00 am (Coffee/Tea Served)
A Examining Prepaid Market Categories and Market Size to Explore Unlimited Business Potentials
There is no doubt that the prepaid market is growing. Where are the • Exploring various business models for the prepaid space
next opportunities going to be? In order to fully understand how to tap • Analyzing the innovative offerings from key players
into and profit from this exciting market, you need to take a closer look • Examining the enabling technologies in the prepaid space and
at the prepaid market size and segments. If you are looking at this forecasting future developments
exciting market to expand your business; if you recently have stepped How will you benefit:
into the prepaid area and looking for profitability; if you are looking into • Having a comprehensive understanding of the key prepaid segments to
new opportunities to add onto your prepaid portfolio; this workshop tailor a solution for your business
session is designed for you. • Understanding who is who in the prepaid area and digging out the
What will be covered: opportunities
• Identifying what the market drivers are • Linking the opportunities to your business strategy for real profit and
• Examining the prepaid market segments development
• Understanding the market size of closed-loop and open-loop prepaid • Obtaining forward looking perspectives to stay ahead of the competition
11:30 am – 2:30 pm (Lunch served)
B Understanding and Leveraging From Mobile Payment Convergence
Mobile payment has been one of the fastest growing payment methods • Sharing the market outlook for Remote Mobile Payment vs. Proximity
all over the world. This workshop is providing you with the latest Mobile Payment
development on both technological and market advances. • Revealing the recent development and application of NFC technologies
What will be covered: How will you benefit:
• Providing a global and domestic mobile payment overview and • Obtaining both opportunities and challenges of mobile payment
opportunities • Understanding how mobile payment can advance your business
• Analyzing various roles in the value chain to seek seamless and more • Learning best practices from the leading practitioners
profitable industry collaboration
• Examining regulations and operational risks such as fraud Workshop Leader: Mohammad Khan, President and Founder,
• Exploring the technology platform and pioneering projects VivoTech
3:00 pm – 6:00 pm
C Fraud Prevention and Risk Management in Prepaid Card Programs
Fraud Prevention and Risk Management in Prepaid Card Programs • Providing training to increase awareness on the branch level
This workshop is designed to provide prepaid program managers the How will you benefit:
hands-on experience in establishing and strengthening risk management • Mitigating prepaid risk and fraud issues through advanced monitoring,
and fraud prevention systems that will mitigate risk from strategic to detection and data collection practices
branch level. • Understanding and coping with the risk on both strategic and
What will be covered: operational levels
• Understanding the potential risks and fraud associated with prepaid cards • Increasing knowledge through hands-on case studies to fortify anti-
• Establishing and practicing the risk mitigating system: Avoidance - fraud systems
Prevention – Detection
• Creating internal synergy to fight fraud Workshop Leader: Carol Van Cleef, Partner, Patton Boggs LLP
REGISTRATION INFORMATION
Qualified Marketing and Prepaid Card Services Professionals Solution/Software Providers and Consultancies
Register by Register by Register by Standard Register by Register by Standard
Pricing 4/17/2009 5/1/2009 5/29/2009 Pricing
Pricing 5/1/2009 5/29/2009 Pricing
Main (save $500) (save $400) (save $200) Main (save $800) (save $400)
Conference Only $1,299 $1,399 $1,599 $1,799 Conference Only $1,999 $2,399 $2,799
All Access Pass* (save $1,547) (save $1,347) (save $1,247) All Access Pass* (save $1,547) (save $1,347) (save $1,247)
$1,899 $2,099 $2,199 $2,899 $3,099 $3,199
Workshop Only $549 $549 $549 $549 Workshop Only $549 $549 $549
*The All Access Pass provides you full access to the main conference sessions Special Discounts Available: A limited number of discounts are registration will not be confirmed until payment is received and may be subject
and all available workshops. available for the non-profit sector, government organizations and to cancellation.
Please note that multiple discounts cannot be combined. academia. For more information, please contact customer service at For IQPC’s Cancellation, Postponement and Substitution Policy, please
1-800-882-8684. visit www.iqpc.com/cancellation
A $99 processing charge will be assessed to all registrations not
accompanied by credit card payment at the time of registration. Details for making payment via EFT or wire transfer: Note: Contact hotel for direction and transportation suggestions.
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MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC Penton Learning Systems LLC dba IQPC: 957-097239 Special Dietary Needs: If you have a dietary restriction, please contact Customer
* CT residents or people employed in the state of CT must add 6% sales tax. ABA/Routing #: 021000021 Service at 1-800-882-8684 to discuss your specific needs.
Reference: Please include the name of the attendee(s) and the event ©2008 IQPC. All Rights Reserved. The format, design, content and
TEAM DISCOUNTS number: 16766.002
For information on team discounts, please contact IQPC Customer Service at arrangement of this brochure constitute a trademark of IQPC. Unauthorized
1-800-882-8684. Only one discount may be applied per registrant. Payment Policy: Payment is due in full at the time of registration and reproduction will be actionable under the Lanham Act and common law
includes lunches, refreshment and detailed conference materials. Your principles.
5 Sponsor Media Partners

6. ALL NEW!
Mobile Payment, Prepaid
Innovations and Global Case Studies!
2ND Save up to $1,547
when you register by May 1st!
PREPAID
CARDS
TM
Discovering New Opportunities
in the Prepaid Market Arising
from the Credit Meltdown
June 24–26, 2009
Denver, CO
REGISTRATION CARD (Email this form to info@iqpc.com or fax to 646-378-6025)
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6 REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684