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Estudo de marca 
Artista: Howlin’ Wolf 
Música: Smokestack Lightning 
O objetivo desse projeto é apresentar uma nova imagem 
do músico americano de blues, sendo representado por um 
personagem de desenho. Inspirado em “cartoons” dos anos 40 e 50 
e nos traços do desenhista Ub Iwerks, criador do Mickey Mouse.
howlin’ wolf 
big bad wolf 
blues 
smokestack lightning 
cartoon 
full moon 
Ub Iwerks 
chess records 
sepia 
guitar 
vinil 
retro 
vintage 
mickey mouse 
fender 
starry night 
Painel de Palavras
Painel de Cores
Painel de Imagens
Exemplo de álbum já existente
Tipografia 
Howlin’ -Fonte: One flew over the 
cuckoo's nest (edit.) 
Wolf - Fonte: Channel Slanted 1 
Smokestack Lightning - Fonte: Bebas Neue (edit.) 
Fonte de apoio (letra da música): Gastada
Capa do Álbum 
Processo criativo do personagem
Exterior Encarte 
Letra da música no destaque do encarte 
Detalhe da fumaça em 
alusão ao nome da música 
Detalhe do Verso Lobo Mau 
e Chapeuzinho Vermelho 
Logo Gravadora 
Chess Records
Interior Encarte 
Logomarca com inversão de 
cores para dar mais contraste 
Carteira de apoio para o LP 
Demonstração de dobra do álbum
Vinil / LP 
Detalhe do impresso no LP.
Mockup do Álbum
Obrigado! 
Eduardo Martins de Barros 
Laboratótio de Artes Gráficas FIM!

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Apresentação Projeto Howlin' Wolf

  • 1. Estudo de marca Artista: Howlin’ Wolf Música: Smokestack Lightning O objetivo desse projeto é apresentar uma nova imagem do músico americano de blues, sendo representado por um personagem de desenho. Inspirado em “cartoons” dos anos 40 e 50 e nos traços do desenhista Ub Iwerks, criador do Mickey Mouse.
  • 2. howlin’ wolf big bad wolf blues smokestack lightning cartoon full moon Ub Iwerks chess records sepia guitar vinil retro vintage mickey mouse fender starry night Painel de Palavras
  • 5. Exemplo de álbum já existente
  • 6. Tipografia Howlin’ -Fonte: One flew over the cuckoo's nest (edit.) Wolf - Fonte: Channel Slanted 1 Smokestack Lightning - Fonte: Bebas Neue (edit.) Fonte de apoio (letra da música): Gastada
  • 7. Capa do Álbum Processo criativo do personagem
  • 8. Exterior Encarte Letra da música no destaque do encarte Detalhe da fumaça em alusão ao nome da música Detalhe do Verso Lobo Mau e Chapeuzinho Vermelho Logo Gravadora Chess Records
  • 9. Interior Encarte Logomarca com inversão de cores para dar mais contraste Carteira de apoio para o LP Demonstração de dobra do álbum
  • 10. Vinil / LP Detalhe do impresso no LP.
  • 12. Obrigado! Eduardo Martins de Barros Laboratótio de Artes Gráficas FIM!