4. Geography
2010
2009
Area – 17M km² = 11% of mainland
Population – 142M people = 2% of Earth
population
83 federal subjects, 11 cities 1M+, more
than 180 different ethnic groups, 9 time
zones
5. Russian Internet Users (Spring 2010; millions people)
DailyWeeklyMonthly
Spring
2003
Spring
2004
Spring
2006
Spring
2007
Spring
2008
Spring
2005
Spring
2009
Summer
2009
Autumn
2009
Winter
2009-2010
Spring
2010
6. Moscow 2010
Internet Penetration in different age groups
Internet Users of this ageAll people at this age = 100%
Russia 2010
18-24 25-34 35-44 45-54Age
Monthly reach
55+
7. Runet is not only in Russia
Data source:
InternetWorldStats
Belarus
4,4M of users,
Ukraine
15,5M of users,
Kazakhstan
5,3M of users,
Russian
Federation
59,7M of users,
15. Why Yandex?
•Russia is special •Yandex is local
•Russia has strong
background in mathematics
and linguistics
•Yandex built world class
R&D team
•Russia has economy big
enough to generate big and
complicated busynesses
•Yandex developed
contextual advertizing
system, which dominates
local market
16. What makes us strong?
• School of data analysis - a 2-year
Master’s-level program. Subjects: automated
indexing, information, search technologies and methods
of data processing (aggregation, automated
classification, facts extraction, decision-making theory,
etc)
• Matrixnet – machine learning based
technology for ranking search results
19. Internet Advertising Market ($ m)
Display Ads – Russian Association of Communication
Agencies (AKAR) Research,
All Market - RBC & “Kommersant” Publication.
20. Market size, millions $
Online advertising
Data sourse:
AKAR,
January-June
271
100
171
361
119
242
Total Internet banner ads contextual ads
2009 2010
+40%
+33%
+20%
21. Contextual ads market in Russia
Market evaluation for the Jan-Jun 2010:
– AKAR: USD 210 million (without VAT)
– MindShare Interaction: USD 186 million (without VAT)
Yandex.Direct
Google Adwords
+ Begun
22. Yandex Direct Now:
• More than 78 000 advertisers monthly
• More than 4 300 000 active ads monthly
• More than 29 000 000 active keywords in
ads monthly
31. WELCOME!
•Yandex sales representative in the USA –
Preston Carey
preston.carey@yandex.ru
Office: +1 857.288.8762
Mobile: +1 617.306.0963
Address:
4 Middle Street
Newburyport, MA 01950
32. Eugene Lomize
Head of advertising technology dep.
address: 16, Leo Tolstoy st.
Moscow, Russia, 119021.
phone: +7 (495) 739-2222
fax: +7 (495) 739-2332
e-mail: eml@yandex-team.ru