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How to Create a Circle of Raving Fans Through Social Media

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Brian DeLaet of EduCyber walks you through Cultivating, Engaging and Leading your connections, followers and friends.

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How to Create a Circle of Raving Fans Through Social Media

  1. 1. using Social Media to Create a circle of raving fans for Your Business<br />EduCyber Presents:<br />
  2. 2. What are Raving Fans?<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />2<br />
  3. 3. Raving Fans…<br />Wouldn’t think of going to anybody but you for your particular goods or service.<br />Go out of their way to do business with you.<br />Love what you do and tell everybody.<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />3<br />
  4. 4. 4/23/2009<br />(c) 2009 EduCyber, Inc. <br />4<br />Raving fans are imperative to the survival of your business. <br />So how do you get them?<br />
  5. 5. Fortunately, a lot of potential fans are hanging out on social media websites.<br />Here’s how you find them.<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />5<br />
  6. 6. Social MediaMarketing is - <br />Having a profile and participating on social networking sites like Facebook, LinkedIn and Twitter. Your purpose is to connect with your customers on a personal level by offering good information about your area of expertise and just being sociable.<br />There’s no hard sell involved.<br />6<br />(c) 2009 EduCyber, Inc. <br />4/23/2009<br />
  7. 7. Have a strategy before you start<br />Decide what you want to accomplish before you leap in.<br />If your purpose is to first make friends, then raving fans, how will you do that? <br />Do you want to give tips, share information, answer customer questions?<br />7<br />(c) 2009 EduCyber, Inc. <br />4/23/2009<br />
  8. 8. Poll Question<br />What seems like a reasonable amount of time to spend on social media?<br />5 hours a week or more<br />2 – 5 hours a week<br />Less than 2 hours a week<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />8<br />
  9. 9. 3 Ways to Wow Your Customers1. Cultivate2. Engage3. Lead<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />9<br />
  10. 10. Cultivate a Following<br />4/23/2009<br />10<br />(c) 2009 EduCyber, Inc. <br />
  11. 11. By Offering Information<br />Twitter: <br />Provide quality resources relating to your industry or to the following that you are cultivating. Short links to great resources<br />Retweet those you follow who share useful resources. People love to see their tweets retweeted.<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />11<br />
  12. 12. By Setting Yourself as the Expert<br />Facebook: <br />Create a Fan Page (Company Page)<br />Feed your blog onto your Fan Page<br />Highlight customers / fans on your Fan Page<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />12<br />
  13. 13. By Asking and Answering<br />LinkedIn<br />Use the Questions feature to Ask pertinent questions<br />Read other questions and give thoughtful answers<br />ALWAYS follow up with those who respond to a question or answer<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />13<br />
  14. 14. Poll Question<br />What strategy seems the best to leverage your Social Media Marketing:<br />Using tools to save time (i.e. Post once and it goes to all accounts)<br />Immersing yourself in each site, learning its strengths and weaknesses<br />Outsourcing parts of your plan to someone else<br />Hire an intern to help<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />14<br />
  15. 15. Engage Your Followers<br />4/23/2009<br />15<br />(c) 2009 EduCyber, Inc. <br />
  16. 16. By Responding and Interacting<br />Twitter: <br />Respond to your followers. If they ask a question or make a useful comment, reply.<br />Retweet their tweets. Yes this is a repeat but EVERYONE loves to hear / see their name. And if you retweet someone, they’ll pay more attention to you.<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />16<br />
  17. 17. By Being Topical<br />Facebook:<br />Share what you’re working on<br />Share what you’re excited about<br />Don’t tell people what you’re doing so much as what has your attention (this is for FB and Twitter)<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />17<br />
  18. 18. By Participating and Helping<br />LinkedIn: <br />Participate in groups with your connections. If a connection suggests a group or starts a group, participate. They will be grateful for the help.<br />Help others that haven’t been involved for so long. Suggest connections. Give LinkedIn tips as well as specific tips.<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />18<br />
  19. 19. Poll Question<br />When it comes to marketing your business, what is the biggest obstacle you face?<br />Not enough time<br />Not enough money<br />Not enough manpower (HR)<br />Not enough expertise / knowledge<br />Too many choices / avenues<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />19<br />
  20. 20. Lead . . .<br />4/23/2009<br />20<br />(c) 2009 EduCyber, Inc. <br />
  21. 21. Create and Post Video<br />Create a video and put it on YouTube – link to it from Facebook, LinkedIn and Twitter<br />it doesn’t need to be professional but does need to be thought out<br />Show “how to” or “what happened”.<br />Show a process<br />Show a successful event / service<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />21<br />
  22. 22. Use Presentation Tools<br />Post Presentations of your information on sites like Slideshare or Google Presentation<br />If you don’t have presentations, put one together just like a video<br />Keep the focus on quality content but don’t forget to include links / mentions of your site or call to action<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />22<br />
  23. 23. Solve problems for your customers<br />Use Twitter for your customer service.<br />It often takes less time and is far less expensive than a designated call center.<br />You make customers aware of your presence by inviting them to follow you.<br />It’s good publicity – ask Comcast and General Motors<br />4/23/2009<br />(c) 2009 EduCyber, Inc. <br />23<br />
  24. 24. What’s Next?<br />Get started creating your own circle of raving fans.<br />Sign up for, EduCyber’s new internet marketing membership site. Sign up by August 19, 5:00 pm MDT and get ½ off your first two months.<br />We have a variety of social media marketing packages available. Call us today at 303-268-2245 or email us at .<br />24<br />(c) 2009 EduCyber, Inc. <br />4/23/2009<br />