The EduKart Online Course in Digital Marketing is a six month online course which leads to a Certification by Internet and Mobile Association of India and EKRE. The comprehensive certificate course in is offered by EduKart.com and certified by Internet and Mobile Association of India (IAMAI).

1. Certificate Course in
Digital Marketing
(Certified by IAMAI)
Understanding the practical aspects of Digital
Marketing and getting to know the tools for
making effective Digital Marketing campaigns

2. Read more at: EduKart Certificate Course in Digital Marketing
• Internet And Mobile Association of India
(IAMAI) is the leading body of internet and
mobile companies in India.
• It plays a pivotal role in the development of
internet and mobile economy of India.
• IAMAI creates standards, conducts research
and represents the industry to governments,
investors and consumers.
About
IAMAI
A few members of IAMAI…

3. Read more at: EduKart Certificate Course in Digital Marketing
• The course is a practical guide to using digital
marketing in effectively reaching out to your
internet audience while building your brand and
generating sales.
• The course has been made with detailed inputs and
feedback from current and former employees
of Facebook, Snapdeal.com, Pearson VUE, LinkedIn,
What does inMobi, Paytm.com, One97, HealthKart.com and
more.
the course • The successful participants are ready to be
cover? employed in roles of marketing managers and
associates where the role will include building and
managing the digital marketing campaigns.

4. Read more at: EduKart Certificate Course in Digital Marketing
• 15 sessions of 2 hours each
• Go through the sessions at your own pace in a
duration of 6 months
• Continuous Assessments to evaluate your progress
• Get Certified by IAMAI and EduKart.com at the end
of the course
• Get unlimited telephonic support
Course
Dynamics

5. Read more at: EduKart Certificate Course in Digital Marketing
Session 1 – Digital Marketing Basics
• Types of digital marketing – pull vs. push
• Role in the advertising world
• Comparison to other forms of marketing
• The online marketing mix
• International online marketing
Sessions Session 2 – Website Development, Design and Content
• An introduction to the web
Overview • Website development plan
• Designing a website – best practices
• Tips for increasing sales on websites

6. Read more at: EduKart Certificate Course in Digital Marketing
Session 3 – Understanding Search Engines and
Search Engine Optimization
• Leaning how a search engine works
• Learning how crawlers index the web pages and
rank them
• How Google works
• Understanding SEO and techniques of SEO
• On-page and off-page optimization
Sessions • Measurement of SEO and its analysis for SEO
Overview effectiveness

7. Read more at: EduKart Certificate Course in Digital Marketing
Session 4 – Search Engine Marketing with Google
Adwords
• Online advertising on search engines
• Understanding SEM and its importance
• Working with Google Adwords
• Setting up an Adword account, bidding and
managing the budget
• Techniques and tips for writing great ads
Sessions • Making a landing page for a campaign
Overview • Measuring effectiveness of marketing campaigns

8. Read more at: EduKart Certificate Course in Digital Marketing
Session 5 – Importance of the Website Analytics
Function and Various Analytic Tools
• Using analytics to better your web performance
• Understanding how to track your web performance
with web analytics
• Working with Google Analytics
Session 6 – Banner/Display Advertising
Sessions • Objectives of banner advertising
Overview • Making effective banner ads
• Key metrics for measuring online advertising

9. Read more at: EduKart Certificate Course in Digital Marketing
Session 7 – E-mail Marketing
• E-mail marketing and why it’s still popular
• Permission marketing and spamming
• Technical requirements for e-mail marketing
messages
• Designing an effective e-mailer campaign
• Integrating e-mail marketing with social media
• Learning how to increase open and click-through
Sessions rates
Overview

10. Read more at: EduKart Certificate Course in Digital Marketing
Session 8 – Mobile Advertising
• Types – MMS, SMS, video, automated outbound
dialers and applications
• Understanding mobile advertising beyond traditional
means
• Eco system of mobile advertisers and publishers
• Best practices for mobile advertising
Sessions
Overview

11. Read more at: EduKart Certificate Course in Digital Marketing
Session 9 – Understanding Social Media
Marketing with Facebook
• Creating Facebook pages
• Best practices to create user engagement
• Using the Facebook ad platform
• Creating ad-campaigns on Facebook and measuring
their effectiveness
Sessions Session 10 – Understanding Social Media
Overview Marketing with Twitter
• Using Twitter for marketing and measuring its
effectiveness
• Advertising on Twitter

12. Read more at: EduKart Certificate Course in Digital Marketing
Session 11 – Understanding Social Media
Marketing with LinkedIn and YouTube
• How to use the LinkedIn platform for recruitment
• Advertising with LinkedIn
• How to create a YouTube channel
• Viral videos for YouTube
• Optimising video content for YouTube
Sessions Session 12 – Understanding Various Social Media
Overview Platforms like Blogs and Forums
• Using blogs, forums and discussion boards
• Blog technologies and legal issues to consider
• Developing an audience – what to post and when to
post

13. Read more at: EduKart Certificate Course in Digital Marketing
Session 13 – PR and Online Reputation Management
• Learning why word-of-mouth and PR is more powerful
than ‘advertising’
• Online reputation management activities
• Best practices to defend your reputation
Session 14 – Introduction to E-Commerce
Sessions • Evolution and growth of e-commerce in India
• Types of e-commerce and business models
Overview • e-payment systems

14. Read more at: EduKart Certificate Course in Digital Marketing
Session 15 – Digital marketing campaign
• Creating the Ideal Digital Marketing Campaign Plan
• Ethics of Running a campaign
• Assigning budgets to various activities
Sessions
Overview

15. Read more at: EduKart Certificate Course in Digital Marketing
Industry
relevant
course
content
developed
with the help
of industry
professionals
from…
* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not
liable or responsible for the accuracy for the material

16. Read more at: EduKart Certificate Course in Digital Marketing
E-commerce companies, online businesses,
large companies with online presence, ad
agencies, digital marketing agencies
• almost every company requires people to manage
their online and digital world presence
Target Sector
for • addressing the aspirational needs of the young
Employment Indian population that is spending time on internet
and mobile platforms
• lakhs of jobs to be created every year

17. TALK TO US
National Helpline Number +91-11-49323333 or Find an EduKart Partner in your city
Mail: support@edukart.com
Go to: edukart.com/digital-marketing.php