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Managing the new normal
Delivering value for money with limited resources
Online subscription costs are increasing and budgets are decreasing.
Improve the Return on Investment on your subscriptions in three steps:

Step 1. Implement an access management solution

Challenges
•	 Cost of administrating access to online resources
•	 No IT resource available
Solution: Implement OpenAthens                                                                                                                          Number of accesses


Results                                                   Benefits
                                                                                                                                        30,000
                       *
                                                                                                                                        25,000


• Decreased access queries and administration             • Remote access to subscriptions                                              20,000


• Increased resource usage                                • IP independent                                                              15,000

	 • >20,000 accesses within 1 year                        •  tatistics on resource usage – make informed
                                                            S                                                                           10,000

• ntegration with Google Docs and other
  I                                                         decisions on your subscription needs                                         5,000                                  2011

  web services                                            • No need to involve your IT department                                                                            2009

                                                                                                                                                 Jan      Feb          Mar
*Data: UK university




Step 2. Innovate with publishers                                                                                                        Step 3. Market the
                                                                                                                                        changes to patrons
Challenges                                                                  80,000


                                                                                                                                        Educate your users on
                                                                            70,000                      Cost per subscriptions

•	  ixed price per access across
   F                                                                        60,000


                                                                                                                                        new access methods
                                                                Price (€)




                                                                            50,000

   ALL publisher resources                                                  40,000


•	  esume traditional subscription
   R                                                                                                                                    •	  mails and newsletters
                                                                                                                                           E
                                                                            30,000

                                                                            20,000

   model when usage increases to                                            10,000
                                                                                                                                        •	  logs and websites
                                                                                                                                           B
   profitable levels                                                                   2007          2008
                                                                                                            Years
                                                                                                                 2009       2010
                                                                                                                                        •	  ibrary portal
                                                                                                                                           L
                                                                                                                                        •	  oster campaigns
                                                                                                                                           P
                                                                                      Old model         New model – fixed price




Impact of new                                                               80,000

                                                                            70,000                           Cost per access
                                                                                                                                        •	  ocial media
                                                                                                                                           S
subscription model                                                          60,000                                                      •	  obile apps
                                                                                                                                           M
                                                                                                                                           and QR codes
                                                                Price (€)




                                                                            50,000

• ncreased use of products not previously included in
  I                                                                         40,000

  the subscription                                                          30,000

•  raditional subscription model resumed in year 3
  T                                                                         20,000
                                                                                                                                        Impact
•  ibrary subscription costs reduced
  L                                                                         10,000

                                                                                                                                        • ncreased use by patrons
                                                                                                                                          I
•  ublisher retains customer (revenue on upward trend)
  P                                                                                                                                     • ncreased ROI
                                                                                                                                          I
                                                                                       2007          2008        2009       2010
                                                                                                            Years
                                                                                      Old model        Fixed price      Subscriptions
                                                                                     subscriptions                        resumed




OpenAthens is the single sign-on service from Eduserv. Over 4 million users in education, healthcare, publishing
and commercial organizations worldwide use OpenAthens to provide remote access to valuable online resources.
Twitter: @openathens Email: openathens@eduserv.org.uk Tel: +44 (0)1225 470412	
Address: Eduserv, Royal Mead, Railway Place, Bath, BA1 1SR United Kingdom

OpenAthens customers include:

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