An advertising agency can make production turnarounds 30% faster. Learn how.

2. HOW WAS
CEREBRO
BROUGHT
TO LIFE?

3. Cerebro was created Is it OK that dead-
because we couldn’t lines are broken and
stand it all anymore. budgets wasted due
Why chaos should be to trifle reasons - poor
communication and
the word to describe our
coordination?!
collaboration?
Designers always ignore
emails... Accounts have
no idea how to open a
media file... Talks with a
client often look like a
Chinese whispers
game...

4. We got it! Advertising and media produc-
tion workflow – is, mostly, a communica-
tion process between creators and admin-
istrators.
Same goals - different approaches, different
tools and different languages.
We got an idea to make an integrated
toolkit to make creators and administra-
tors always be “on the same page”, using
common tools, handy and easy!

5. We created Cerebro, mostly, for ourselves.
But today it works for the most part
of media production in Russia.

6. WHAT
IS
CEREBRO?

7. Cerebro is a powerful project management system
with a rich toolkit for collaboration in production
of visual content.

8. Cerebro unites!
Administrative part: Creative part:
•• Scheduling •• Visual reviewing
•• Reporting •• Handy file viewing, stor-
•• Budgeting age and transfer
•• Сonnection with clients

9. Cerebro – is an “anti-Babylon” opportunity for
the whole team to speak the same language.

10. Cerebro means “Order” and “Logic”
in collaborative workflow.
Better coordination
••
Less iterations
••
Faster turnovers
••

11. Cerebro is a faster and easier tool,
no special training required.
Intuitive and user-friendly.
••
Integrated tools.
••
Special features for advertising and media
••
production.

12. TOOLKIT
OVERVIEW

13. Ordinary email comments:
Tasks and comments in Cerebro visual comments:
Cerebro are presented
in a clear visual way!

14. Use Mirada to get rid of “Chinese whispers” and give out tasks, reviews
and comments fast and clear!
Mirada is a built-in media editor, specially designed for audio-
visual reviewing.
Mirada looks very much the same as an ordinary media play-
er but has specific tools to take notes, draw sketches, record
your mouse and voice - right over a source picture or a video!

15. By means of Mirada you can explain what you want from your
peers as if you had a face-to-face meeting with them.
Speak up and pin down the issues right over the media
source!
Your review will be saved and posted to Cerebro.

16. Cerebro offers a new technology to store and ex-
change project files!
Ordinary methods
of file download and exchange Cerebro method
•• via emails
•• via FTP server
•• via file exchange service
•• via physical media -
Cargador
DVD, portable HDD, etc.

17. Use Cargador to save time you spend on file transfer.
Cargador is a built-in module for “smart” file transfer,
••
indexing and storage.
•• works automatically and faster than FTP - no need to
It
waste time waiting.

18. •• checks data integrity - no file will arrive corrupted.
It
•• It archives folders on-the-fly - no need to pack them up manually.
•• It works in the background - and saves your time for something really
useful.
•• It indexes transferred files - no unnecessary duplications will
occur on your file storage. It speeds up transfer and saves your
diskspace.

19. Usual way of task scheduling
Cerebro
sheduling tools
are visual too! Project planning in Cerebro

20. Use Gantt charts to plan and track your projects
•• Actually Gantt charts do your traffic manager’s job.
•• A Gantt chart turns a chaotic pile of single tasks into a clear,
logical interconnected sequence.
•• is easily editable - just drag a task along the timeline and all intercon-
It
nected tasks will be shifted and recalculated as well.

21. Gantt charts offer the following advantages:
••To have a bird’s eye overview of all your projects.
••To edit the project plan in a native visual way.
••To interconnect the tasks.
••To track work in progress.

22. Cerebro means a stable performance without web
browser’s limitations!
Don’t bind yourself with “browser applications”, as they often are annoyingly slow
and poor in features.
••Cerebro is one of the few online project management
systems running on sterling desktop applications.
••Cerebro is installed onto a computer as a standalone
software.

23. ••We’ve been developing Cerebro applications for the most
popular operating systems.
••Cerebro is designed to work in a multiplatform environ-
ment.
••Cerebro has light versions for iPhone and iPad with a sim-
ple user-friendly interface and offline work mode.

24. ••Of course, if you still prefer browser applications -
we have the one to offer you as well.
••Cerebro web interface provides basic project
tracking features and access to project files.

25. CEREBRO,
NO DOUBT!

26. Cerebro means Economy!
••Cerebro saves working hours due to faster turnovers.
••Cerebro users spend 30% less time on management, coordi-
nation and communication.
••Investments in Cerebro pay off after the 1st month after sys-
tem adoption.

27. Cerebro means Free implementation!
••You don’t pay for system installation on your server.
••You don’t pay for training sessions and consultations.
••You don’t pay for a 30-days trial period.

28. Cerebro means Easy Adoption!
•• It takes from 4 days to 2 weeks to switch to Cerebro completely. It’s not a
promise, it’s statistics.
•• Even novice level computer users can learn to operate Cerebro within a
month.
•• After spending time on Cerebro learning, a user makes up for it fast and
easy.
•• Our TechSupport consultants are always here to help you out.

29. Cerebro means Addiction!
Cerebro is comfort and for many - is a must, like email or mobile
••
phone.
Cerebro hasn’t lost a single client in its history. No company that
••
had adopted Cerebro, changed its mind and refused from using it
later on.
85% of our prospects become our clients after a trial period.
••

30. Cerebro means Safety!
•• You don’t necessarily need to have your sensitive project files hosted by any third
party, including ours, while using Cerebro. 2 of 3 possible configurations offer an op-
tion to host your files locally - right where you keep them now:
1. Private cloud - all server components are hosted in our data center.
2. Hybrid cloud - only an application server is hosted in our data center, your files are
hosted on your premises and never transferred through our cloud.
3. Local installation - all server components are hosted on your server.
•• Cerebro servers are being under supervision 24/7, all data is encrypted.
•• Safety and Privacy of your data are the things our business is based on.